Lazada and Vogue Thailand Launch LazShade of Style Bangkok City

MGR Online•Economy•1d ago

Reader Briefing

Lazada and Vogue Thailand collaborated on the LazShade of Style Bangkok City project to promote five Asian fashion trends during the 9.9 mega campaign.

•Lazada partnered with Vogue Thailand for the 'LazShade of Style Bangkok City' project.
•The project highlighted five Asian fashion trends featuring both Thai emerging brands and global brands.
•The initiative was integrated into the 9.9 mega shopping campaign.
•Participating emerging brands saw sales growth up to 25 times compared to normal periods.

Overview

•Lazada and Vogue Thailand launched the 'LazShade of Style Bangkok City' project to present five Asian fashion trends reflecting modern consumers.
•The project utilized fashion sets photographed in central Bangkok featuring celebrities Milk Pansa, Diana Flipo, Punchrakmaew, and Yoshi Rinrada.
•The project promoted emerging Thai brands including Endless Holiday, lookbooklookbook, FABRIQUE.CO, paloystudio, and SARIN alongside global brands Nike, PUMA, Crying Center, and VERAFIED.
•During the 9.9 campaign, participating brands saw product views increase 4-fold and new shoppers increase over 35-fold.
•Sales for emerging brands participating in the project reached a record growth of up to 25 times compared to normal periods.
•The project employed integrated marketing through online media, influencers, out-of-home digital media, LazLive, and Lazada platform promotions.
•Lazada aims to transition from a commerce platform to 'Beyond Commerce' by becoming a partner that creates discovery and brand awareness for consumers.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Entities

Organization

Lazada(ลาซาด้า)ℹ️

A leading e-commerce platform in Southeast Asia that launched the LazShade of Style Bangkok City project.

Vogue Thailand(Vogue ประเทศไทย)ℹ️

An influential fashion and lifestyle media outlet that partnered with Lazada for the LazShade of Style Bangkok City project.

Endless Holiday