'Land of Home' Launches New Dealer Model, Targets EEC, Plans 17 Branches in 5 Years

MGR Online•Economy•1d ago

Reader Briefing

Land of Home introduces a new dealer business model, starting with a Chonburi branch, to expand its presence in the Eastern Economic Corridor (EEC) and aims for 17 branches nationwide within five years.

•'Land of Home' has launched a new dealer business model, with its first branch in Chonburi, to enter the 200 billion Baht home construction market.
•The company plans to expand by opening 17 branches across the country within the next five years, focusing on key growth regions.
•This model partners with local entrepreneurs, with 'Land of Home' providing brand support and construction expertise, while dealers handle marketing and sales.

Overview

•'Land of Home' announced the launch of a new dealer business model.
•'Land of Home' signed a contract for its first dealer branch in Chonburi.
•The home construction market in Thailand is valued at 200 billion Baht annually.
•The Eastern Economic Corridor (EEC) region, including Chonburi, Rayong, and Chachoengsao, has a home construction market worth over 25 billion Baht per year.
•'Land of Home' aims to expand its dealer network to a total of 17 branches within 5 years.
•The new model involves selecting local business owners as partners for marketing and sales.
•'Land of Home' will provide central support for branding, marketing strategy, consulting, construction, and after-sales service.
•'Land of Home' plans to replicate this model in other potential provinces nationwide.

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Key Quotes

Parat Maneerattanaporn

"We are confident that this collaboration will be able to develop a new business model and expand the potential market in the Eastern region sustainably."

เรามั่นใจว่าความร่วมมือนี้จะสามารถพัฒนาโมเดลธุรกิจใหม่ และขยายตลาดศักยภาพในภาคตะวันออกได้อย่างยั่งยืน

Kometh Nawapromongkol

"We are highly confident that we can jointly develop this new business model to penetrate the potential market and create sustainable growth together with Land of Home."

มีความมั่นใจเป็นอย่างยิ่งว่าจะสามารถร่วมกันพัฒนาโมเดลธุรกิจใหม่นี้ เพื่อเจาะตลาดศักยภาพและสร้างการเติบโตอย่างยั่งยืนไปพร้อมกับแลนดี้ โฮม

Key Entities

Organization

Land of Home(แลนดี้ โฮม)

A leading home construction company that is launching a new dealer business model.

Land of Home (Thailand) Co., Ltd.(บริษัท แลนดี้ โฮม (ประเทศไทย) จำกัด)

The parent company of 'Land of Home' that is spearheading the new dealer business initiative.

M Building Co., Ltd.(บริษัท เอ็ม บิ้วดิ้ง จำกัด)

A leading interior design and decoration company in Chonburi, selected as the strategic partner for the first Land of Home dealer branch in the region.

Place

Chonburi(ชลบุรี)ℹ️

The location of the first new dealer branch launched by Land of Home in the Eastern region.

Eastern Economic Corridor(EEC)ℹ️

A key economic region in Thailand targeted for expansion by Land of Home's new dealer business model.

Eastern region(ภาคตะวันออก)

A geographical area where Land of Home is expanding its dealer network with a new business model.

Rayong(ระยอง)ℹ️

A province within the Eastern Economic Corridor (EEC) mentioned as having high demand for quality housing.

Chachoengsao(ฉะเชิงเทรา)ℹ️

A province within the Eastern Economic Corridor (EEC) mentioned as having high demand for quality housing.

Person

Parat Maneerattanaporn(นางสาว พรรัตน์ มณีรัตนะพร)

Director of Sales and Business Development at Land of Home (Thailand) Co., Ltd., who commented on the Chonburi branch's strategic partnership.

Kometh Nawapromongkol(นายโกเมศ นวพรมงคล)

Managing Director of M Building Co., Ltd., expressing confidence in the new business model for market penetration and sustainable growth.