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KTC Proud Ramps Up Mobile/IT Installment Market: 30-Min Approval via Stores

KTC Proud Ramps Up Mobile/IT Installment Market: 30-Min Approval via Stores

Thansettakij•Economy•16d ago

Reader Briefing

KTC Proud launches a new campaign to boost mobile and IT product installments, offering 0% interest and quick approvals.

  • •KTC Proud is intensifying its promotion for mobile and IT product installments through a 'Full Installment Festival' campaign.
  • •Customers can apply for installments at over 1,500 partner stores nationwide and receive approval within 30 minutes.
  • •The campaign offers 0% interest for up to 24 months on a range of devices, including smartphones, tablets, and computers.

Overview

  • •During the 'Full Installment Festival' campaign, from May 1 - December 31, 2026.
  • •KTC Proud members can use installment services for mobile phones, tablets, computers, and IT accessories.
  • •A 0% interest rate is offered for up to 24 months on eligible purchases.
  • •This service is available through over 1,500 partner stores across the country, including IT shops, smartphone retailers, and department stores.
  • •Pichamon Jittanonta, Senior Executive Vice President, Retail Credit Card, KTC, stated that consumer behavior has shifted, making technology essential for modern life.
  • •KTC aims to develop financial services that meet consumers' actual usage needs due to the increasing importance of communication and technology.
  • •KTC expects the campaign to drive growth in installment purchases via KTC Proud cash advance cards by over 2 times by the end of 2026.
  • •Applications for KTC Proud can be made at over 1,500 partner stores, with approval expected within 30 minutes, facilitating access to IT products during a high cost of living period.

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Key Quotes

Pichamon Jittanonta
"Consumer behavior has changed. Communication devices and technology are essential tools for work, study, online sales, and income generation, leading KTC to develop financial services accessible to consumers at the right time for actual use."
พฤติกรรมผู้บริโภคในปัจจุบันเปลี่ยนไป โดยอุปกรณ์สื่อสารและเทคโนโลยีกลายเป็นเครื่องมือสำคัญในการทำงาน การเรียน การค้าขายออนไลน์ และการสร้างรายได้ ทำให้เคทีซีมุ่งพัฒนาบริการทางการเงินให้เข้าถึงผู้บริโภคได้ตรงจังหวะความต้องการใช้งานจริง

Key Entities

Organization

KTC Proud(เคทีซี พราว)
The product/service line of KTC offering cash advance cards and installment plans for mobile and IT products.
KTC(เคทีซี)ℹ️
The credit card and personal loan company providing the KTC Proud service and associated financial products.
Banana IT
A partner store where customers can apply for KTC Proud installment plans.
JIB
A partner store where customers can apply for KTC Proud installment plans.
Advice
A partner store where customers can apply for KTC Proud installment plans.
Jaymart
A partner store where customers can apply for KTC Proud installment plans.
Power Buy
A partner store where customers can apply for KTC Proud installment plans.

Person

Pichamon Jittanonta(พิชามน จิตรเป็นธรรม)
Senior Executive Vice President, Retail Credit Card at KTC, who commented on consumer behavior and KTC's service development.