KTC: One-person Economy Transforming Thai Business Landscape

Thansettakij•Economy•19d ago

Reader Briefing

KTC highlights the rise of the One-person Economy as a significant megatrend shifting Thai consumer behavior and business requirements.

•Single-person households in Thailand increased from 22.3% in 2021 to 26.5% in 2024 according to the National Statistical Office.
•Consumer spending is shifting from family-oriented purchases toward quality of life, health, travel, and pets.
•KTC data from 2026 shows a 12% growth in pet category spending and 40% growth in spending within South Korea during the first half of 2026.

•The National Statistical Office reported that the proportion of single-person households rose from 22.3% in 2021 to 26.5% in 2024.
•Factors driving the increase in single-person households include young people choosing singleness, elderly living alone, divorce, or loss of a partner.
•Consumer needs are shifting toward single-person restaurant menus, compact housing with security, and financial planning focused on emergency reserves and retirement.
•KTC recorded a 12% increase in pet-related spending during the first half of 2026 compared to the previous year.
•KTC reported that spending in South Korea grew by 40% in 2026, reflecting a preference for lifestyle and valuable experiences.
•KTC suggests that businesses must shift from demographic segmentation to lifestyle-based segmentation to remain competitive.
•The One-person Economy affects multiple industries including food, housing, financial services, insurance, health, pets, and tourism.

Full article content is available on the original source.

KTC(เคทีซี)

An organization providing data on consumer spending behaviors and analyzing the One-person Economy.

National Statistical Office(สำนักงานสถิติแห่งชาติ)ℹ️

The agency providing statistics on the proportion of single-person households in Thailand.

Thailand(ประเทศไทย)ℹ️

The country experiencing a demographic shift toward a One-person Economy and an aging society.

South Korea(ประเทศเกาหลีใต้)ℹ️

A destination where KTC members' spending grew by 40% in 2026.