KTC Acquires Win Performance for 295 Million Baht

MGR Online•Economy•1d ago

Reader Briefing

Krungthai Card Public Company Limited acquired 100% of Win Performance Company Limited for 295 million baht on August 25, 2026.

•Krungthai Card (KTC) purchased 10 million shares of Win Performance (WIN) at 29.50 baht per share.
•Win Performance has provided debt collection services to KTC since May 1, 2015.
•The acquisition transforms Win Performance from an outsourced provider to a subsidiary of KTC within the Krungthai Bank financial group.

Overview

•Krungthai Card purchased 100% of shares in Win Performance for a total value of 295 million baht in cash.
•The acquisition of Win Performance was completed on August 25, 2026.
•Win Performance has served as a debt collection and legal service provider for Krungthai Card since May 1, 2015.
•Peerapong Pitpibulpatit stated the investment supports operating cost management strategies and future revenue generation through strategic cooperation.
•Win Performance reported 2024 revenue of 352 million baht and a profit of 95 million baht.
•Before the acquisition, Win Performance had plans to file for an IPO to list on the mai market.
•Win Performance is now a subsidiary of Krungthai Card and part of the Krungthai Bank financial business group authorized by the Bank of Thailand.
•The transaction converts previously outsourced debt collection expenses into an in-house tool for cost management and a potential revenue source.

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Key Entities

Organization

Krungthai Card Public Company Limited(บริษัท บัตรกรุงไทย จำกัด (มหาชน))

A company that acquired 100% of Win Performance to manage asset quality and operating costs.

KTC

The abbreviation for Krungthai Card Public Company Limited.

Win Performance Company Limited(บริษัท วินเพอร์ฟอร์มานซ์ จำกัด)

A debt collection and legal services provider that became a subsidiary of KTC.

WIN

The abbreviation for Win Performance Company Limited.

Stock Exchange of Thailand(ตลาดหลักทรัพย์แห่งประเทศไทย)ℹ️

The entity through which the acquisition of WIN was disclosed.

Krungthai Bank(ธนาคารกรุงไทย)ℹ️

The bank whose financial business group now includes Win Performance.

Bank of Thailand(ธนาคารแห่งประเทศไทย)ℹ️

The regulatory body that authorized the financial business group of Krungthai Bank.

Siam Sport Television Company Limited(บริษัท สยามสปอร์ต เทเลวิชั่น จำกัด)

A former major shareholder of Win Performance holding 70%.

Brookton Capital Limited Company(บริษัท บรูคตัน แคปพิทัล ลิมิเต็ด จำกัด)

A former shareholder of Win Performance holding 18%.

S & K Service 2019 Company Limited(บริษัท เอส แอนด์ เค เซอร์วิส 2019 จำกัด)

A former shareholder of Win Performance holding 5%.

Glisten Intertrade Company Limited(บริษัท กลิสเทน อินเตอร์เทรด จำกัด)

A former shareholder of Win Performance holding 2%.

Legal Execution Department(กรมบังคับคดี)

A government agency that collaborated with WIN and KTC on dispute mediation.

Krungthai Business Leasing(กรุงไทยธุรกิจลีสซิ่ง)

An entity that collaborated with WIN and KTC on dispute mediation.

mai

The stock market where Win Performance had previously planned to IPO.

Person

Peerapong Pitpibulpatit(นายพีระพงศ์ พิตรพิบูลพาทิศ)

The highest executive of the Office of the Director and CEO of KTC.

Pornlert Benjakul(นายพรเลิศ เบญจกุล)

An executive of Win Performance and former 5% shareholder who remains a director after the acquisition.

Asimon Waenduangden(นายอาศิมน แหวนดวงเด่น)

A director of Win Performance after the acquisition.

Raiwin Worawongsathit(นายไรวินทร์ วรวงษ์สถิตย์)

A director of Win Performance after the acquisition.