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Korean Street Food Pop-Up Store 2026 at Siam Discovery

Korean Street Food Pop-Up Store 2026 at Siam Discovery

MGR Online•Economy•43m ago

Reader Briefing

The Korean Street Food Pop-Up Store 2026 is open at Siam Discovery to promote Korean agricultural products and food culture.

  • •The event is held at the G Floor of Siam Discovery, Phayathai Road side.
  • •The Pop-Up Store operates from the present until November 15, 2026.
  • •Organizers include the Korea Agro-Trade Center Bangkok, the Ministry of Agriculture, Food and Rural Affairs of the Republic of Korea, and Enjoy K-Food.
  • •Activities include a Hangang Ramyeon cooking zone, DIY keyring workshops, and a signed postcard lucky draw with the group LE7EL.

Overview

  • •The Korean Street Food Pop-Up Store 2026 is organized under the concept "A New Rhythm of Korean Dining" to promote awareness of South Korean food and agricultural products.
  • •The opening ceremony took place on November 7, 2026, with attendees including Kyoung Yong Byun, Hyojin Lee, Se Hee Kim, and Narathip Rattapradit.
  • •The group LE7EL participated in the opening by visiting booths, tasting food, and photographing with 10 winners of the "Share Your K-Food Rhythm" campaign.
  • •The event features the Hangang Ramyeon zone using Promechanics cooking machines for visitors to prepare ramyeon themselves.
  • •Food and products are available from Prothai, Jidubang, Dookki, and K-Goguma by Vachamon.
  • •Customers spending 100 baht or more receive a free souvenir cloth bag, while those spending 300 baht or more can enter a Lucky Draw for Korean snacks and drinks.
  • •The Signed Postcard Lucky Draw results will be announced on November 23, 2026, via the Enjoy K-Food Official Page.

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Key Entities

Place

Siam Discovery(สยามดิสคัฟเวอรี่)ℹ️
The venue hosting the Korean Street Food Pop-Up Store 2026 on the G Floor.

Organization

LE7EL
An 8-member group that participated in the event opening and provided signed postcards for a lucky draw.
Korea Agro-Trade Center Bangkok
An organizer of the Korean Street Food Pop-Up Store 2026, also referred to as aT Center.
Ministry of Agriculture, Food and Rural Affairs(กระทรวงเกษตร อาหาร และกิจการชนบทแห่งสาธารณรัฐเกาหลี)
A government body of the Republic of Korea that co-organized the event.
Enjoy K-Food
An organizer of the event and operator of the Enjoy K-Food Official Page.
Siam Piwat Co., Ltd.(บริษัท สยามพิวรรธน์ จำกัด)
The company whose executive, Narathip Rattapradit, attended the opening ceremony.
Promechanics
The provider of ramyeon cooking machines used in the Hangang Ramyeon zone.
Prothai
A provider of food products and ready-to-eat menus at the event.
Jidubang
A provider of food products and ready-to-eat menus at the event.
Dookki
A provider of food products and ready-to-eat menus at the event.
K-Goguma by Vachamon
A provider of food products and ready-to-eat menus at the event.
Korean Tourism Organizationℹ️
The organization where Se Hee Kim serves as Managing Director.

Person

Kyoung Yong Byun(คยองยง บยอน)
Managing Director of aT Center Bangkok who attended the opening ceremony.
Hyojin Lee(ฮโยจิน อี)
Customs Attache of the Embassy of the Republic of Korea who attended the opening ceremony.
Se Hee Kim(เซฮี คิม)
Managing Director of the Korean Tourism Organization who attended the opening ceremony.
Narathip Rattapradit(นราทิพย์ รัตตประดิษฐ์)
Chief Operating Officer of Siam Piwat Co., Ltd. who attended the opening ceremony.