Kopeg Food launches 'Mafia Universe' at THAIFEX 2026

Matichon•Economy•1d ago

Reader Briefing

Kopeg Food expands its 'Mafia' brand from instant noodles to a new 'Mafia Universe' encompassing sauces and snacks, launching at THAIFEX – Anuga Asia 2026.

•Kopeg Food, the creator of the 'Mafia' brand, is launching its 'Mafia Universe' concept at THAIFEX – Anuga Asia 2026.
•The expansion includes new instant noodle flavors and new product lines such as 'Mafia Sauces' and 'Mafia Snacks'.
•The company plans to expand its market in ASEAN, the Middle East, and Asia in 2026.

Overview

•Kopeg Food will launch its 'Mafia Universe' at THAIFEX – Anuga Asia 2026, with the event starting May 26, 2026.
•Kopeg Food, led by Sunchai Eungtrakul, introduces the 'Mafia Universe' concept to build upon the success of the 'Mafia Noodle' brand.
•Sunchai Eungtrakul stated that consumers are looking for food with unique character and new experiences, driving brand development.
•Kopeg Food plans to expand its market into ASEAN, the Middle East, and Asia in the year 2026.
•The 'Mafia Universe' aims to unify various 'Mafia' brand products under the core concept of 'delicious, spicy, authentic Thai taste'.
•New product lines include 'Mafia Sauces' (Mafia Sauce, Mafia Oyster Sauce, Hot Chilli Sauce) and 'Mafia Snacks' (Mafia Chicken Feet, Mafia Beans).
•The emphasis is on offering non-fried noodles, rich sauces, and special roasted chili for authentic Thai flavor, differentiating from general instant noodles.
•Visitors can find Kopeg Food at Hall 3, Booth No. 3-D43 during THAIFEX – Anuga Asia 2026.

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Source: Matichon (Original)

Key Quotes

Sunchai Eungtrakul

"The current food market sees consumers seeking not just delicious food, but food with a unique character that offers a new dining experience, requiring brands to develop products and build clearer identities. The 'Mafia Universe' will unify various products under the Mafia brand, united by the concept of 'delicious, fiery, authentic Thai taste'."

ภาพรวมตลาดอาหารในปัจจุบัน ผู้บริโภคมองหาอาหารที่ไม่ใช่แค่อร่อย แต่ต้องมีเอกลักษณ์ มีคาแรกเตอร์ และสามารถสร้างประสบการณ์ใหม่ในการรับประทานได้ ทำให้แบรนด์ต้องพัฒนาโปรดักต์และสร้างแบรนด์ที่มีความชัดเจนมากขึ้น โดย “จักรวาลมาเฟีย” จะเป็นการรวมสินค้าต่าง ๆ ภายใต้แบรนด์มาเฟีย ที่มีจุดร่วมคือ อร่อยเด็ด เผ็ดดุ ถึงเครื่องแบบไทย

Key Entities

Organization

Kopeg Food

The organization launching the 'Mafia Universe' at THAIFEX – Anuga Asia 2026.

Kopeg Food Company Limited(บริษัท โก๋เป็กฟู้ด จำกัด)

The official registered name of Kopeg Food.

Concept

Mafia Universe(จักรวาลมาเฟีย)

The new brand concept launched by Kopeg Food, expanding the 'Mafia Noodle' brand into sauces and snacks.

Brand

Mafia Noodle(บะหมี่มาเฟีย)

The original instant noodle brand by Kopeg Food that is being expanded into a 'Mafia Universe'.

Person

Sunchai Eungtrakul(คุณสัณณ์ชัย เองตระกูล)

The founder of the 'Mafia Noodle' brand and the driving force behind the 'Mafia Universe' concept.

Pek(คุณเป็ก)

Nickname for Sunchai Eungtrakul, the founder of 'Mafia Noodle'.

Product

Mafia Sauce(Maﬁa Sauce)

A new sauce product launched as part of the 'Mafia Universe'.

Mafia Oyster Sauce(ซอสหอยนางรมมาเฟีย)

A new oyster sauce product launched as part of the 'Mafia Universe'.

Hot Chilli Sauce

A new hot chili sauce product launched as part of the 'Mafia Universe'.

Mafia Chicken Feet(มาเฟียขาไก่)

A new snack product featuring chicken feet launched as part of the 'Mafia Universe'.

Mafia Various Beans(มาเฟียถั่วต่าง ๆ)

A new snack product featuring various beans launched as part of the 'Mafia Universe'.