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Kopeg Food Launches Mafia Universe at THAIFEX 2026

Kopeg Food Launches Mafia Universe at THAIFEX 2026

MGR Online•Economy•2d ago

Reader Briefing

Kopeg Food expands its successful 'Mafia Noodles' brand into a 'Mafia Universe' of new products, including sauces and snacks, debuting at THAIFEX – Anuga Asia 2026.

  • •Kopeg Food is launching the 'Mafia Universe' concept at THAIFEX – Anuga Asia 2026.
  • •This expansion builds on the success of their 'Mafia Noodles' brand, known as 'Thailand No.1 Premium Instant Noodle'.
  • •New product lines include various noodle flavors, 'Mafia Sauces', and snacks like 'Mafia Chicken Feet' and nuts.
  • •The company plans to expand both domestic and international markets, focusing on Southeast Asia, the Middle East, and Asia in 2026 (2026).

Overview

  • •Kopeg Food will launch the 'Mafia Universe' at THAIFEX – Anuga Asia 2026.
  • •Kopeg Food is expanding its 'Mafia Noodles' brand into a diverse product lineup, including sauces and snacks, under the 'Mafia Universe' concept.
  • •The 'Mafia Universe' aims to unite various Mafia brand products with the common point of being intensely spicy, richly flavored Thai food.
  • •The expansion is driven by consumer demand for food that offers uniqueness, character, and a new dining experience, not just deliciousness.
  • •In 2026, Kopeg Food plans to expand its market both domestically and internationally, targeting countries in ASEAN, the Middle East, and Asia.
  • •Consumers can expect new product lines of spicy chicken plus noodles, spicy carbonara, dried spicy beef noodles, Mafia sauces (Mafia Sauce, Oyster Sauce, Hot Chilli Sauce), and snacks like Mafia Chicken Feet and nuts.
  • •The company highlights the quality of Mafia Noodles, featuring non-fried baked noodles, rich sauces, and a special roasted chili for authentic Thai aroma.
  • •Visitors can experience Kopeg Food's offerings at Hall 3, Booth No. 3-D43 at THAIFEX – Anuga Asia 2026, starting May 26, 2026.

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Key Quotes

Sanchai Engtrakul (Pek)
"The overall food market today, consumers are looking for food that is not just delicious but also has uniqueness and character, creating a new dining experience. This requires brands to develop products and build clear brand identities. 'Mafia Universe' will be a collection of various products under the Mafia brand, united by the common point of being deliciously spicy, intensely flavored Thai food."
ภาพรวมตลาดอาหารในปัจจุบัน ผู้บริโภคมองหาอาหารที่ไม่ใช่แค่อร่อย แต่ต้องมีเอกลักษณ์ มีคาแรกเตอร์ และสามารถสร้างประสบการณ์ใหม่ในการรับประทานได้ ทำให้แบรนด์ต้องพัฒนาโปรดักต์และสร้างแบรนด์ที่มีความชัดเจนมากขึ้น โดย “จักรวาลมาเฟีย” จะเป็นการรวมสินค้าต่าง ๆ ภายใต้แบรนด์มาเฟีย ที่มีจุดร่วมคือ อร่อยเด็ด เผ็ดดุ ถึงเครื่องแบบไทย
Sanchai Engtrakul (Pek)
"Mafia Noodles, Thailand No.1 Premium Instant Noodle, is expanding to a diverse product lineup of intensely spicy Thai flavors, second to none in the world."
บะหมี่มาเฟีย Thailand No.1 Premium Instant Noodle สู่ หลากหลาย Product Line-up รสเด็ดเผ็ดดุ แบบไทย ไม่แพ้ชาติใดในโลก

Key Entities

Organization

Kopeg Food
A food company that is launching the 'Mafia Universe' concept and expanding its popular 'Mafia Noodles' brand.
Kopeg Food Company Limited(บริษัท โก๋เป็กฟู้ด จำกัด)
The official company name for Kopeg Food.

Product

Mafia Noodles(บะหมี่มาเฟีย)
A premium instant noodle brand from Kopeg Food, recognized as 'Thailand No.1 Premium Instant Noodle', which is being expanded into a larger 'Mafia Universe'.
Mafia Sauce(ซอสมาเฟีย)
A type of sauce product within the 'Mafia Universe' expansion by Kopeg Food.
Mafia Chicken Feet(มาเฟียขาไก่)
A snack product, specifically chicken feet, being introduced as part of Kopeg Food's 'Mafia Universe'.

Product Marketing

Thailand No.1 Premium Instant Noodle
A marketing slogan and designation for Kopeg Food's 'Mafia Noodles' brand.

Person

Sanchai Engtrakul (Pek)(คุณสัณณ์ชัย เองตระกูล (คุณเป็ก))
Founder of the Mafia Noodles brand and Kopeg Food, who is spearheading the launch of the 'Mafia Universe'.

Concept

Mafia Universe(จักรวาลมาเฟีย)
A new brand concept by Kopeg Food that encompasses a range of products built around the 'Mafia Noodles' brand.