Kidz and Kitz becomes sole Thai distributor for MANYC cards

MGR Online•General•1d ago

Reader Briefing

Kidz and Kitz Co., Ltd. has become the sole official distributor in Thailand for MANYC premium collectible cards.

•Kidz and Kitz Co., Ltd. secured the sole official distributorship for MANYC in Thailand.
•The partnership launches with three major IPs: Jujutsu Kaisen, Haikyu!!, and Solo Leveling.
•Products will be distributed through an omnichannel network of over 8,600 points of sale nationwide.

Overview

•Kidz and Kitz Co., Ltd. signed an agreement to be the Sole Official Distributor for MANYC (Guangzhou MANYC Cultural Technology Co., Ltd.) in Thailand.
•The collaboration focuses on premium collectible cards from the Jujutsu Kaisen, Haikyu!!, and Solo Leveling franchises to target Kidult and anime-webtoon fans.
•Jornkrit Kijlertphairote of Kidz and Kitz Co., Ltd. stated that the Thai market is shifting toward emotional value, Pop Art, and value investment.
•MANYC utilizes advanced printing technologies including Cold Foil, Laser Refraction, 3D Embossing, and Serial Numbered Cards.
•Kidz and Kitz Co., Ltd. is implementing a Segment-Mapping Strategy targeting Gen Z and Y via Jujutsu Kaisen, female collectors via Haikyu!!, and K-Webtoon readers via Solo Leveling.
•Kidz and Kitz Co., Ltd. maintains a market share of over 50% in the Thai trading card game and collectible card market.
•Distribution will occur via over 8,600 locations including bookstores, department stores, specialty stores, card game partners, Shopee, Lazada, and TikTok Shop.

Full article content is available on the original source.

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Key Quotes

Jornkrit Kijlertphairote

"The collectible card market in Thailand is entering a Hyper-Growth era where consumer behavior has shifted from buying for competitive TCG gameplay to buying for emotional value, Pop Art collection, and value investment."

ตลาดการ์ดสะสมในประเทศไทยกำลังก้าวเข้าสู่ยุค Hyper-Growth ที่พฤติกรรมผู้บริโภคเปลี่ยนจากการซื้อเพื่อเล่นแข่งขัน (TCG Gameplay) มาเป็นการซื้อเพื่อตอบสนองคุณค่าทางอารมณ์ สะสมเป็นงานศิลปะ (Pop Art) และลงทุนเชิงมูลค่า

Key Entities

Organization

Kidz and Kitz Co., Ltd.(บริษัท คิดซ์ แอนด์ คิทซ์ จำกัด)

The number one leader in the trading card game and collectible card market in Thailand with over 50% market share.

MANYC

An international lifestyle brand and premium collectible card manufacturer also known as Guangzhou MANYC Cultural Technology Co., Ltd.

Guangzhou MANYC Cultural Technology Co., Ltd.

The corporate entity of MANYC, a premium collectible card producer.

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