KBank revamps 'The Wisdom' wealth program with 4 new card tiers

Prachachat•Economy•77d ago

Reader Briefing

KASIKORNBANK rebrands its 'The Wisdom' wealth service, introducing four new credit card designs and enhanced privileges tailored to specific asset tiers.

•KASIKORNBANK has relaunched its 'The Wisdom' wealth management service with a new concept 'Your New WISDOM Journey'.
•Four new card designs, named after asset levels, will be issued starting March 5, 2026.
•The rebranding aims to position KBank as a long-term partner, focusing on lifestyle and wealth legacy in addition to financial success.

Overview

•Starting March 5, 2026, new card designs and services for 'The Wisdom' wealth customers will be implemented.
•The Wisdom Kasikornbank is a pioneering brand for high-net-worth individuals in Thailand, accumulating 18 years of trust and experience.
•KASIKORNBANK has revamped 'The Wisdom' wealth service under the concept 'Your New WISDOM Journey'.
•The rebranding reflects a shift in focus for wealthy clients globally, who now value lifestyle and legacy alongside financial metrics.
•New card designs, featuring Guilloché patterns symbolizing wealth, are introduced for different asset levels.
•Customers with assets from 30 million baht and above will receive physical cards with new designs.
•The enhanced 'The Wisdom' experience will encompass financial wealth, wellness, wishes, and wanderlust.
•The goal of the rebranding is to be a true partner supporting customer success in all life dimensions.

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Key Quotes

Dr. Pipatpong Posayanonda

"This rebranding is not just a change in image, but the goal is to be a partner walking alongside customer success in every dimension."

การรีแบรนด์ครั้งนี้จึงไม่ใช่เพียงการเปลี่ยนภาพลักษณ์ แต่มีเป้าหมายคือ การเป็นพาร์ตเนอร์ที่เดินเคียงข้างความสำเร็จของลูกค้าในทุกมิติ

Key Entities

Organization

KASIKORNBANK(ธนาคารกสิกรไทย)ℹ️

A leading Thai bank that has relaunched its 'The Wisdom' wealth management service.

The Wisdom(เดอะวิสดอม)

KASIKORNBANK's wealth management service for high-net-worth individuals, now rebranded.

K PLUS

The mobile banking application of KASIKORNBANK where redesigned cards will be available for THE WISDOM customers.

Person

Dr. Pipatpong Posayanonda(ดร.พิพัฒน์พงศ์ โปษยานนท์)

Managing Director of KASIKORNBANK, who announced the rebranding of 'The Wisdom'.

Law

THE WISDOM

The highest tier card for KASIKORNBANK's wealth service, designated for clients with 150 million baht or more in assets.

THE WISDOM INFINITE

A card tier within KASIKORNBANK's 'The Wisdom' service, for clients with assets between 30 to 49.99 million baht.

THE WISDOM PRIVATE BANKING INFINITE

A premium card tier within KASIKORNBANK's 'The Wisdom' service, for clients with assets between 50 to 149.99 million baht.

Place

Renaissance Hotels(โรงแรมเรเนซองส์)ℹ️

A hotel chain offering fitness services as part of the enhanced 'The Wisdom' experience.

Shangri-La Hotels(โรงแรมแชงกรีลา)ℹ️

A hotel chain offering fitness services as part of the enhanced 'The Wisdom' experience.

St. Regis Hotels(โรงแรมเซนต์รีจิส)ℹ️

A hotel chain offering fitness services as part of the enhanced 'The Wisdom' experience.

Samitivej Hospital(โรงพยาบาลสมิติเวช)ℹ️

A leading hospital offering VIP services as part of the enhanced 'The Wisdom' experience.