Kaneko Hannosuke Opens New Branch at Central Northville

MGR Online•Economy•8h ago

Reader Briefing

KANEKO HANNOSUKE opens its fourth Thai branch at Central Northville and updates its brand identity.

•KANEKO HANNOSUKE opened its fourth branch in Thailand at Central Northville shopping center on the G floor.
•The brand updated its logo and introduced over 10 new menu items.
•A new branch (the 5th) is planned to open within the year 2026.

Overview

•KANEKO HANNOSUKE opened a fourth branch at Central Northville, marking its first location in a Central Group shopping mall.
•Chakkrit Santirattanakul stated the Central Northville location was chosen due to the potential of northern Bangkok and Nonthaburi, which have many residential areas and families.
•KANEKO HANNOSUKE updated its logo based on the "Yagō" concept, which is a traditional Japanese shop symbol, to create a simpler and more international image.
•KANEKO HANNOSUKE introduced more than 10 new menu items, including Kaneko Hannosuke Ice Cream.
•KANEKO HANNOSUKE offers a 10% discount on all menus from September 14-20, 2026, exclusively at the Central Northville branch.
•KANEKO HANNOSUKE currently operates four branches in Thailand: One Bangkok, KINGSQUARE Community Mall, Siam Paragon, and Central Northville.
•Chakkrit Santirattanakul plans to open a fifth KANEKO HANNOSUKE branch by the end of 2026.

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Key Quotes

Chakkrit Santirattanakul

"Opening the new branch at Central Northville is not just an expansion of KANEKO HANNOSUKE, but also an important opportunity to rebrand in Thailand to align more with the brand image in Japan."

การเปิดสาขาใหม่ที่เซ็นทรัล นอร์ทวิลล์ในครั้งนี้ ไม่ได้เป็นเพียงการขยายสาขาของ KANEKO HANNOSUKE เท่านั้น แต่ยังเป็นโอกาสสำคัญในการปรับโฉมแบรนด์ในประเทศไทยให้มีความสอดคล้องกับภาพลักษณ์ของแบรนด์ในประเทศญี่ปุ่นมากยิ่งขึ้น

Key Entities

Organization

KANEKO HANNOSUKE

A premium Edo-mae style tempura rice bowl restaurant from Tokyo, Japan.

Saha Ocha Company Limited(บริษัท สห โอชา จำกัด)

The company managed by Chakkrit Santirattanakul that operates KANEKO HANNOSUKE in Thailand.

OISHES Co., Ltd.

The owner of the KANEKO HANNOSUKE brand license in Japan.

Place

Central Northville(เซ็นทรัล นอร์ทวิลล์)

A shopping mall where KANEKO HANNOSUKE opened its fourth Thai branch.

One Bangkokℹ️

A location of a KANEKO HANNOSUKE branch on the 1st floor in The Storeys zone.

KINGSQUARE Community Mall

A location of a KANEKO HANNOSUKE branch on Rama 3 Road.

Siam Paragon(สยามพารากอน)ℹ️

A location of a KANEKO HANNOSUKE branch on the 4th floor in the Eatelier zone.

Person

Chakkrit Santirattanakul(นายจักรกฤษณ์ สันติรัตนกุล)

Managing Director of Saha Ocha Company Limited.

Kazuhito Sato(Mr.Kazuhito Sato)

General Manager of the Oversea Franchise Promotion Department at OISHES Co., Ltd.