JSP's 2026 Strategy: Own Brand, Global Reach, Functional FMCG

MGR Online•Economy•1h ago

Reader Briefing

JSP outlines a three-pronged strategy for 2026, focusing on strengthening its own brand, expanding international markets, and developing functional FMCG products.

•JSP has announced its business strategies for the year 2026, including strengthening its 'Own Brand', expanding into international markets, and developing functional FMCG products.
•The company has also undergone an executive restructuring, appointing Suttichai Daengprasert as Group CEO and Phitsanu Daengprasert as CEO.
•JSP aims to achieve stable, strong, and sustainable growth by diversifying revenue streams, with Own Brand, OEM, and investment income each contributing 40%, 40%, and 20% respectively.

Overview

•JSP is operating under a long-term roadmap set to achieve leadership in integrated health business.
•JSP CEO Phitsanu Daengprasert stated that the company is following its long-term roadmap for health business leadership.
•JSP is undergoing a significant organizational restructuring with redefined executive roles to support growth.
•JSP projects revenue in 2026 to be derived from Own Brand (40%), OEM business (40%), and investment income in health-related businesses (20%).
•JSP's three main strategies for 2026 are strengthening 'Own Brand' (especially 'Supap Osod'), expanding international markets, and developing Functional FMCG products.
•JSP will increase its branding budget in 2026, shifting focus from direct marketing and measurable online marketing to sustainable brand building.
•JSP experienced average sales growth of approximately 30% per year over the past four years.
•JSP aims to become a top-of-mind health brand under the concept 'Wellness for Life by Innovation', encompassing health for 'people, animals, and plants'.

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Key Quotes

พิษณุ แดงประเสริฐ

"JSP continues to follow the long-term roadmap towards becoming a leader in integrated health business."

JSP ยังคงเดินตามโรดแมประยะยาวที่วางไว้ในการก้าวขึ้นสู่เป้าหมายการเป็นผู้นำธุรกิจสุขภาพครบวงจร

สิทธิชัย แดงประเสริฐ

"Focusing on seeking investment opportunities in potential health companies to enhance JSP's capabilities."

มุ่งมองหาโอกาสลงทุนในบริษัทด้านสุขภาพที่มีศักยภาพ เพื่อนำมาเสริมศักยภาพให้ JSP

Key Entities

Organization

JSP

A company outlining its business strategies and executive restructuring for the year 2026.

Supap Osod(สุภาพโอสถ)

A brand under JSP that will be a focus for strengthening its Own Brand strategy.

LiVEx

A stock market where JSP may investee companies initially raise capital.

maiℹ️

A stock market sector that JSP may investee companies target for later listing.

Person

Suttichai Daengprasert(สิทธิชัย แดงประเสริฐ)

Appointed as Group CEO of JSP, responsible for external investment for growth.

Phitsanu Daengprasert(พิษณุ แดงประเสริฐ)

Appointed as CEO of JSP, overseeing the company's operations.

Sorasit Daengprasert(สรสิช แดงประเสริฐ)

Responsible for JSP's OEM business.

Jirada Daengprasert(จิรดา แดงประเสริฐ)

Manages JSP's finance and back-office management systems.

Place

CLMVℹ️

A region (Cambodia, Laos, Myanmar, Vietnam) where JSP has over 20 years of experience in market expansion.