ITD Concludes SHE Commerce Bootcamp 2026

MGR Online•Economy•18d ago

Reader Briefing

The International Institute for Trade and Development (ITD) concluded the SHE Commerce Bootcamp 2026 to enhance the potential of women and LGBTQ+ entrepreneurs for the ASEAN market.

•The event took place from September 26–30, 2026 at the Mandarin Hotel Bangkok.
•20 businesses participated in the program to develop skills in AI, innovation, and Live Commerce.
•Total prize money of 200,000 Baht was awarded to winning entrepreneurs.

Overview

•The SHE Commerce Bootcamp 2026 was held between September 26–30, 2026 at the Mandarin Hotel Bangkok.
•ITD organized the program to upgrade the potential of women and LGBTQ+ entrepreneurs to increase competitiveness in the digital economy.
•The project involved 20 businesses and was implemented in cooperation with the Academic Service Center of Chulalongkorn University.
•The business pitching competition offered total prizes of 200,000 Baht, with the winner receiving 100,000 Baht.
•Participants practiced using Artificial Intelligence (AI), digital marketing, and Live Commerce to reach customers and add value to products.
•Suki Pornsiri won the first prize, followed by Nara Agrifoods Co., Ltd., Pen Lao Group Co., Ltd., and Akara Retail Co., Ltd. (Pirom brand).
•Suphakit Charoenkul stated that the program aims to provide knowledge, management skills, and understanding of changing global trade rules.

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Key Quotes

Suphakit Charoenkul

"The success of the project is not only about the awards, but also the knowledge, experience, new perspectives, and cooperation networks participants received, which can be further developed for business in the long term."

ความสำเร็จของโครงการไม่ได้อยู่ที่รางวัลเพียงอย่างเดียว แต่ยังรวมถึงองค์ความรู้ ประสบการณ์ มุมมองใหม่ และเครือข่ายความร่วมมือที่ผู้เข้าร่วมได้รับ ซึ่งสามารถนำไปต่อยอดในการดำเนินธุรกิจได้ในระยะยาว

Key Entities

Organization

International Institute for Trade and Development(สถาบันระหว่างประเทศเพื่อการค้าและการพัฒนา (องค์การมหาชน))

A non-profit organization under the Ministry of Commerce that promotes international trade knowledge and cooperation.

ITD

The abbreviation for the International Institute for Trade and Development.

Academic Service Center of Chulalongkorn University(ศูนย์บริการวิชาการแห่งจุฬาลงกรณ์มหาวิทยาลัย)

The organization that cooperated with ITD to operate activities throughout the course.

Suki Pornsiri(แบรนด์สุกี้พรศิริ)

A sukiyaki restaurant business and seasoning sauce developer that won the first prize in the program.

Nara Agrifoods Co., Ltd.(บริษัท ณารา อกริฟู้ดส์ จำกัด)

The recipient of the first runner-up award in the SHE Commerce Bootcamp 2026.

Pen Lao Group Co., Ltd.(บริษัท เป็นลาว กรุ๊ป จำกัด)

An Isan food business that won the second runner-up award.

Akara Retail Co., Ltd.(บริษัท อัคร รีเทล จำกัด)

The operator of the Pirom brand and recipient of the third runner-up award.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The government body that supervises the International Institute for Trade and Development.

United Nations Conference on Trade and Development(การประชุมสหประชาชาติว่าด้วยการค้าและการพัฒนา)ℹ️

An international organization that ITD works with to enhance personnel capacity.

UNCTADℹ️

The abbreviation for the United Nations Conference on Trade and Development.

Person

Suphakit Charoenkul(สุภกิจ เจริญกุล)

The Director of the International Institute for Trade and Development.

Place

Mandarin Hotel Bangkok(โรงแรมแมนดาริน กรุงเทพฯ)

The venue where the SHE Commerce Bootcamp 2026 was held.

Law

Royal Decree Establishing the International Institute for Trade and Development (Public Organization) 2001(พระราชกฤษฎีกาจัดตั้งสถาบันระหว่างประเทศเพื่อการค้าและการพัฒนา (องค์การมหาชน) พ.ศ. 2544)

The law under which the International Institute for Trade and Development was established.