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Irresistible Charm: Sena Development's Green Lifestyle Vision

Irresistible Charm: Sena Development's Green Lifestyle Vision

Matichon•Economy•20d ago

Reader Briefing

Sena Development's Managing Director highlights the shift towards Green Lifestyle in real estate, emphasizing reduced living costs for customers.

  • •Dr. Yui Kesara Thanaruknpak of Sena Development discussed the company's vision.
  • •The vision focuses on transforming the real estate business into a Green Lifestyle Platform.
  • •The company plans to expand into clean energy and electric vehicle businesses.
  • •Consumer focus has shifted from price and location to overall living costs, including utilities and travel.

Overview

  • •Sena Development is strategically shifting its business model.
  • •Dr. Yui Kesara Thanaruknpak presented a vision for the real estate business to become a Green Lifestyle Platform.
  • •Sena Development plans to aggressively expand its operations in clean energy and electric vehicles.
  • •Dr. Yui Kesara Thanaruknpak stated that consumers now consider living costs like electricity, fuel, and travel, in addition to house price and location.
  • •The increasing importance of living costs has made the Green Lifestyle concept a key focus for the modern real estate market.
  • •Sena Development aims to help customers reduce their 'cost of living'.
  • •Consumers are increasingly prioritizing sustainable living and lower utility expenses.
  • •The article notes Dr. Yui's engaging personality and visionary leadership, impressing attending journalists.

Full article content is available on the original source.

Read on Matichon (Thai Version)View in Google Translate

Source: Matichon (Original)

Key Quotes

Dr. Yui Kesara Thanaruknpak
"Currently, people don't just look at house prices or location, but also consider living costs after moving in, such as electricity, fuel, travel, and interest burdens. This makes the Green Lifestyle concept a crucial challenge for the new real estate market."
ปัจจุบันคนไม่ได้มองแค่ราคาบ้านหรือทำเล แต่ยังมองถึงต้นทุนการใช้ชีวิตหลังเข้าอยู่อาศัย ทั้งค่าไฟ ค่าน้ำมัน ค่าเดินทาง และภาระดอกเบี้ย ทำให้แนวคิด Green Lifestyle กลายเป็นโจทย์สำคัญของตลาดอสังหาฯยุคใหม่
Dr. Yui Kesara Thanaruknpak
"We must help reduce customers' 'cost of living' more."
เราต้องช่วยลด “ต้นทุนชีวิต” ให้กับลูกค้ามากขึ้น

Key Entities

Person

Dr. Yui Kesara Thanaruknpak(ดร.ยุ้ย เกษรา ธัญลักษณ์ภาคย์)
Managing Director of Sena Development Public Company Limited, who presented the company's vision for a Green Lifestyle Platform.

Organization

Sena Development Public Company Limited(บริษัทเสนาดีเวลลอปเม้นท์ จำกัด (มหาชน))
A real estate company that is shifting its business model towards a Green Lifestyle Platform and expanding into clean energy and electric vehicles.