iQIYI Unveils 2027 Content Strategy for Thai and Chinese Markets

Thansettakij•Economy•31m ago

Reader Briefing

iQIYI International announced its 2027 content strategy focusing on expanding Chinese series in Thailand and promoting Thai content to international markets.

•iQIYI International held the iQIYI iJOY TH 2027 event on November 5, 2026, at iCON Hall, ICONSIAM in Bangkok.
•The 2027 strategy involves diversifying content through Thai Originals, Licensed Titles, and Chinese series.
•iQIYI International aims to push Thai stories and artists into overseas markets.
•The platform introduced the iQIYI Global Membership Reseller Program for partners to utilize iQIYI VIP benefits.

Overview

•iQIYI International organized the iQIYI iJOY TH 2027 event on November 5, 2026, at iCON Hall, ICONSIAM in Bangkok.
•iQIYI International presented its 2027 content direction covering original series, licensed content, and intellectual property projects under development.
•iQIYI International is promoting Chinese series to Thai audiences, citing the promotion of the series La Yok via social media.
•iQIYI International is developing Thai Originals including No.1 Student, Unknown Lovers, Under Her Rules, Love in the Fast Lane, and Sweet Bond.
•iQIYI International partnered with producers Mandee Work, GMMTV, and Copy A for licensed titles such as You(r)Tuber Series and The Scent of Sorrow.
•iQIYI International introduced Karn and Titta as the first GL couple of iQIYI Artist for the lead roles in Villain Star.
•iQIYI International is developing IP projects including How Come I Became the Protagonist?, Don't Peek, Mr.Dior, and Ayothaya Ayeyarwady.
•iQIYI International launched the iQIYI Global Membership Reseller Program to allow partners to integrate iQIYI VIP benefits into their services.

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Key Entities

Organization

iQIYI International

A digital content platform that announced its 2027 strategy to expand Thai and Chinese content.

Mandee Work

A content producer and partner of iQIYI International.

GMMTVℹ️

A content producer and partner of iQIYI International.

Copy A

A content producer and partner of iQIYI International.

Place

iCON Hall

The venue located at ICONSIAM in Bangkok where the iQIYI iJOY TH 2027 event took place.

ICONSIAMℹ️

The location in Bangkok where iCON Hall is situated.

Person

Tian Xiweiℹ️

A Chinese actor serving as the iQIYI International Global Ambassador.

Mile-Apo(มาย–อาโป)

Thai artists who appeared at the iQIYI iJOY TH 2027 event.

Copter-Bank(คอปเตอร์–แบงค์)

Thai artists who appeared at the iQIYI iJOY TH 2027 event.

Engfa(อิงฟ้า)

A Thai artist who appeared at the iQIYI iJOY TH 2027 event.

Boun-Prem(บุ๋น–เปรม)

Thai artists who appeared at the iQIYI iJOY TH 2027 event.

Moss-Bankie(มอส–แบงค์กี้)

Thai artists involved in the project Identity Zero.

Copper-FIFA(คอปเปอร์–ฟีฟ่า)

Thai actors appearing in the original series No.1 Student.

Meena-Oom(มีนา–อุ้ม)

Thai actors appearing in the original series No.1 Student.

Karn-Titta(กานต์–ติ๊ต๊ะ)

The first GL couple of iQIYI Artist who will lead the series Villain Star.

Thomas(โทมัส)

An actor appearing in the original series No.1 Student.

Fai-Atom(ฝ้าย–อะตอม)

Actors appearing in the original series No.1 Student.

Bonz-Mark(บอนซ์–มาร์ค)

Artists appearing in projects linked to iQIYI Artist.

Maiek-Bonus(ไม้เอก–โบนัส)

Artists appearing in projects linked to iQIYI Artist.

Junior-Fluke(จูเนียร์–ฟลุ๊คจ์)

Artists appearing in projects linked to iQIYI Artist.

Deeland-Sean(ดีแลนด์–ชอน)

Artists appearing in projects linked to iQIYI Artist.

Donut-Korn(โดนัท–กรณ์)

Artists appearing in projects linked to iQIYI Artist.

Tan-Focus(แทน–โฟกัส)

Artists appearing in projects linked to iQIYI Artist.

Tle-Firstone(เติ้ล–เฟิร์สวัน)