IP Dept. x ONE Enterprise: Promote GI Products via TV Dramas & Series

Khaosod•Economy•23d ago

Reader Briefing

The Department of Intellectual Property and ONE Enterprise are collaborating to boost Geographical Indication (GI) products by integrating them into dramas and series, while also upgrading copyright laws.

•The Department of Intellectual Property is partnering with ONE Enterprise to promote GI products.
•This promotion will be achieved through the inclusion of GI products in television dramas and series.
•The collaboration also aims to enhance copyright laws and protect performers' rights.
•A key objective is to elevate Thailand's content industry for global competitiveness.
•The initiative will leverage the storytelling power of dramas and series to increase awareness and market value of GI products.

Overview

•The Department of Intellectual Property and ONE Enterprise are collaborating to promote GI products through dramas and series.
•This collaboration aims to promote GI products by leveraging the storytelling power of dramas and series, thereby increasing market value and awareness.
•The Department of Intellectual Property is currently proposing amendments to the Copyright Act to align with the WIPO Performances and Phonograms Treaty (WPPT) and RCEP obligations, with a target completion year of 2026.
•Both parties will work to integrate GI products into the content of dramas, series, and news programs through tie-ins, such as using GI products in scenes or as plot elements.
•The initiative aims to create tangible economic value by utilizing Thai dramas, series, and news programs as soft power to showcase local charm, lifestyles, and national identity to a wide audience, both domestically and internationally.
•The Department of Intellectual Property has invited ONE Enterprise to be a partner for the Thailand Character & Content Expo (TCEX).
•The Thailand Character & Content Expo (TCEX) will be held from July 9-12, with ONE Enterprise participating in the IP Showcase and the "Don't buy, Don't sell, Don't use fakes" campaign.

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Key Quotes

Ms. Aramon

"This discussion reflects the commitment of the public and private sectors to jointly strengthen Thailand's content industry and enable it to compete on the global stage."

การหารือครั้งนี้สะท้อนความมุ่งมั่นของภาครัฐและเอกชน ที่จะร่วมกันยกระดับอุตสาหกรรมคอนเทนต์ของไทยให้เข้มแข็งและสามารถแข่งขันได้ในเวทีโลก

Key Entities

Organization

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)ℹ️

The Thai government agency collaborating with ONE Enterprise to promote GI products and enhance copyright laws.

ONE Enterprise(วัน เอ็นเตอร์ไพรส์)ℹ️

A Thai entertainment company partnering with the Department of Intellectual Property to promote GI products through its dramas and series.

Law

GI Product(สินค้า GI)ℹ️

Geographical Indication products that are being promoted through collaboration between the Department of Intellectual Property and ONE Enterprise.

The legal framework being enhanced to protect performers' rights and align with international treaties.

WIPO Performances and Phonograms Treaty (WPPT)(สนธิสัญญาว่าด้วยการแสดงและสิ่งบันทึกเสียงขององค์การทรัพย์สินทางปัญญาโลก)ℹ️

An international treaty aimed at protecting the rights of performers and producers of phonograms, which Thailand is seeking to become a party to.

Regional Comprehensive Economic Partnership (RCEP)(ความตกลงหุ้นส่วนทางเศรษฐกิจระดับภูมิภาค)ℹ️

An economic agreement that has obligations related to intellectual property and copyright laws that Thailand is adhering to.

Person

Supachai Suthumphan(นางศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce whose policy aims to strengthen Thai SMEs using intellectual property.

Ms. Aramon(นางอรมน)

The individual who stated the commitment of the public and private sectors to strengthen Thailand's content industry.