IP Dept. Boosts GI Sales with Online Marketing Course

MGR Online•General•2d ago

Reader Briefing

The Department of Intellectual Property is enhancing online marketing skills for Geographical Indication (GI) entrepreneurs to boost sales and integrate into the digital economy.

•The Department of Intellectual Property organized an intensive online marketing course for Geographical Indication (GI) product entrepreneurs.
•The training aims to increase trade opportunities, expand consumer bases domestically and internationally, and drive Thai GI products into the digital economy.
•The event, held between May 21-22, 2026, focused on digital marketing, branding, and consumer engagement for sustainable economic growth in communities.

Overview

•Between May 21 – 22, 2026, the Department of Intellectual Property conducted the 'Thai GI Advances to Online Market' training.
•The Department of Intellectual Property initiated an intensive online marketing course to empower Geographical Indication (GI) product entrepreneurs.
•The training aims to increase trade opportunities and expand the consumer base for Thai GI products both domestically and internationally.
•The initiative aligns with the government's economic policy to add value to community identity products and distribute income through Geographical Indications.
•Mr. Wiroj Jongkvanichsuk stated that effective adaptation to Digital marketing is crucial for GI product entrepreneurs.
•Mr. Wiroj Jongkvanichsuk emphasized the shift to online platforms, noting traditional marketing alone is insufficient for current competition.
•32 GI product entrepreneurs from 31 products across 26 provinces participated in the 2-day training.
•The training is expected to significantly increase the value of Thai GI products and strengthen community economies by fostering sustainable integration into the digital market.

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Key Quotes

Mr. Wiroj Jongkvanichsuk

"The Department of Intellectual Property is embracing the government's economic policy to increase the value of community identity products and distribute income to communities through Geographical Indications, aiming to promote GI product entrepreneurs to adapt effectively to Digital marketing."

กรมทรัพย์สินทางปัญญา ขานรับนโยบายเศรษฐกิจของรัฐบาลด้านการเพิ่มมูลค่าสินค้าอัตลักษณ์ชุมชน และกระจายรายได้สู่ชุมชนด้วยสิ่งบ่งชี้ทางภูมิศาสตร์ มุ่งส่งเสริมผู้ประกอบการสินค้า GI ให้สามารถปรับตัวสู่การตลาด Digital ได้อย่างมีประสิทธิภาพ

Mr. Wiroj Jongkvanichsuk

"Currently, consumer behavior and product sales channels have widely expanded to online platforms and social media; traditional marketing alone may not be sufficient for current competition."

ในปัจจุบันพฤติกรรมผู้บริโภค ช่องทางการจำหน่ายสินค้าได้ขยายไปสู่แพลตฟอร์มออนไลน์และสื่อสังคมออนไลน์อย่างกว้างขวาง การทำตลาดรูปแบบดั้งเดิมเพียงอย่างเดียวอาจไม่เพียงพอต่อการแข่งขันในปัจจุบัน

Mr. Wiroj Jongkvanichsuk

"The Department of Intellectual Property hopes this activity will be another key mechanism in sustainably upgrading Thai GI products to the digital market and further strengthening the country's community economy."

กรมทรัพย์สินทางปัญญามุ่งหวังว่ากิจกรรมดังกล่าวจะเป็นอีกหนึ่งกลไกสำคัญในการยกระดับสินค้า GI ไทยสู่ตลาดดิจิทัลอย่างยั่งยืน และเสริมสร้างความเข้มแข็งให้แก่เศรษฐกิจชุมชน ของประเทศต่อไป

Key Entities

Organization

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)ℹ️

The Thai government organization responsible for intellectual property rights, which organized training for GI product entrepreneurs.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The ministry under which the Department of Intellectual Property operates, supporting the promotion of GI products.

GI THAILAND

The Facebook page where recordings of the 'Thai GI Advances to Online Market' training are available.

Youtube GI Thailand

The YouTube channel where recordings of the 'Thai GI Advances to Online Market' training are available.

Policy

Geographical Indication (GI)ℹ️

A designation indicating that a product originates from a specific geographical location and possesses qualities or a reputation due to that origin, being promoted by the Department of Intellectual Property.

Person

Aramon Thawata Tham(อรมน ทรัพย์ทวีธรรม)

Director-General of the Department of Intellectual Property, who assigned a deputy to preside over the opening of the GI marketing training.

Wiroj Jongkvanichsuk(วิโรจน์ จงกลวานิชสุข)

Deputy Director-General of the Department of Intellectual Property, who presided over the opening of the marketing training and provided statements on its importance.

Dr. Thatchai Sukasida(ดร. ธวัชชัย สุขสีดา)

An expert in digital marketing who served as a speaker at the 'Thai GI Advances to Online Market' training.

Ajarn Lsnan Punithipunkul(อาจารย์ฬสนันท์ ภูนิธิพันธุ์กุล)

Marketing Manager who served as a speaker at the 'Thai GI Advances to Online Market' training.

Ajarn Sumitra Maprasop(อาจารย์สุมิตรา มาประสพ)

Marketing Manager at Krungsri Bank who served as a speaker at the 'Thai GI Advances to Online Market' training.

Ajarn Nuchanart Chantrawutikon(อาจารย์นุชนาถ จันทราวุฒิกร)

Advisor to the Committee on Economic Development, House of Representatives, who served as a speaker at the 'Thai GI Advances to Online Market' training.