Interior Ministry Opens OTOP Product Champion 2026 Selection

MGR Online•Politics•1d ago

Reader Briefing

The Ministry of Interior launched the 10th national selection for OTOP Product Champion 2026 with over 19,000 products competing for star ratings.

•Permanent Secretary Assit Samphanrat presided over the opening of the OTOP Product Champion (OPC) 2026 national selection on July 20, 2026.
•A total of 19,077 products entered the national selection across five categories.
•Over 300 experts from the Community Development Department and partner agencies are evaluating products on a 1 to 5-star scale.
•The event took place at Impact Forum Hall 4, Muang Thong Thani, Nonthaburi.

Overview

•On July 20, 2026, Assit Samphanrat presided over the opening of the OTOP Product Champion 2026 national selection.
•There are currently 98,337 registered OTOP producers/groups and 239,457 OTOP products nationwide.
•19,077 products were selected for the 10th national round across five categories: food, beverages, textiles/apparel, utilities/decorations/souvenirs, and non-food herbs.
•The OTOP Product Champion selection is held every two years to evaluate product quality and upgrade standards for domestic and international competition.
•Scoring is divided into three parts: product and community strength (25 points), marketing and history (20 points), and product quality (55 points).
•The Community Development Department integrated with four partner ministries to provide experts for the quality scoring of the five product categories.
•Assit Samphanrat highlighted the policy of Anutin Charnvirakul that consumers should purchase OTOP goods based on quality rather than pity.
•Products achieving a 5-star rating are considered to have high quality standards and potential for international export.

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Key Quotes

Anutin Charnvirakul

"OTOP products should not be bought out of pity; they must be bought because they are truly good."

สินค้า OTOP อย่าให้คนซื้อเพราะสงสาร ต้องซื้อเพราะของเขาดีจริงๆ

Key Entities

Person

Assit Samphanrat(อรรษิษฐ์ สัมพันธ์รัตน์)

Permanent Secretary of the Ministry of Interior who presided over the OTOP Product Champion 2026 opening ceremony.

Anutin Charnvirakul(อนุทิน ชาญวีรกูล)ℹ️

Prime Minister and Minister of Interior.

Siam Sirimongkol(สยาม ศิริมงคล)

Director-General of the Community Development Department.

Organization

Ministry of Interior(กระทรวงมหาดไทย)ℹ️

The ministry overseeing the OTOP Product Champion selection process.

Community Development Department(กรมการพัฒนาชุมชน)

The agency responsible for organizing the OTOP selection and integrating with partner ministries.

Ministry of Industry(กระทรวงอุตสาหกรรม)ℹ️

A partner ministry providing representatives for the OTOP selection.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

A partner ministry providing representatives and evaluating the utilities, decorations, and souvenirs category.

Ministry of Higher Education, Science, Research and Innovation(กระทรวงการอุดมศึกษา วิทยาศาสตร์ วิจัย และนวัตกรรม)ℹ️

A partner ministry providing representatives for the OTOP selection.

Ministry of Public Health(กระทรวงสาธารณสุข)

A partner ministry providing representatives for the OTOP selection.

Rajamangala University of Technology Thanyaburi(มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี)ℹ️

An institution providing expertise for the food category evaluation.

King Mongkut's University of Technology North Bangkok(มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ)ℹ️

An institution providing expertise for the food category evaluation.

Social Development Department of Bangkok(สำนักพัฒนาสังคม กรุงเทพมหานคร)

An organization whose director attended the opening ceremony.

Thailand Institute of Scientific and Technological Research(สถาบันวิจัยวิทยาศาสตร์และเทคโนโลยีแห่งประเทศไทย)ℹ️

The organization evaluating the beverage category.

Department of Industrial Promotion(กรมส่งเสริมอุตสาหกรรม)

The organization evaluating the textiles and apparel category.

Food and Drug Administration(สำนักงานคณะะกรรมการอาหารและยา)ℹ️

The organization evaluating the non-food herb category.

Place

Impact Forum Hall 4, Impact Exhibition and Convention Center, Muang Thong Thani(อาคารอิมแพ็ค ฟอรั่ม ฮอลล์ 4 ศูนย์แสดงสินค้าและการประชุมอิมแพ็ค เมืองทองธานี)

The venue where the OTOP Product Champion 2026 opening ceremony was held.

Pak Kret District, Nonthaburi Province(อำเภอปากเกร็ด จังหวัดนนทบุรี)ℹ️

The location of the OTOP Product Champion 2026 opening ceremony.