thailandedition
ICONSIAM Hosts Thailand's First One Piece Pop-up Cafe by DEX

ICONSIAM Hosts Thailand's First One Piece Pop-up Cafe by DEX

Thansettakij•Economy•21d ago

Reader Briefing

DEX is launching Thailand's first "One Piece Pop-up Cafe" at ICONSIAM to boost visitor traffic and revenue, aiming for 50-100 million Baht in sales.

  • •DEX has opened "One Piece Pop-up Cafe in Thailand" at ICONSIAM, transforming the 6th floor into a One Piece themed space.
  • •The cafe is a collaboration between Dream Express (DEX), Toei Animation, and ICONSIAM, expected to attract 100,000-200,000 visitors.
  • •DEX plans to grow its Event & Experience business, projecting it to become a main revenue driver within three years, contributing to a 30% annual revenue growth.

Overview

  • •Dream Express (DEX), in partnership with Toei Animation and ICONSIAM, has launched the "One Piece Pop-up Cafe in Thailand".
  • •The pop-up cafe aims to leverage the popularity of the One Piece franchise to attract fans and tourists to ICONSIAM.
  • •The event is projected to attract 100,000-200,000 visitors, with an average spending of approximately 1,000 Baht per person.
  • •DEX anticipates the project to generate total revenue of approximately 50-100 million Baht.
  • •DEX has a strategic plan in 2026 to aggressively expand its Event & Experience business, targeting it to become a significant growth engine.
  • •DEX aims to increase revenue from its Event & Experience business to 20% of total revenue from the current 10%.
  • •DEX plans to develop additional IP Experience projects in the second half of the year, including those based on Detective Conan and Demon Slayer.
  • •The "One Piece Pop-up Cafe in Thailand" exhibition is open to visitors for free until October 31, 2026.

Full article content is available on the original source.

Read on Thansettakij (Thai Version)View in Google Translate

Source: Thansettakij (Original)

Key Quotes

กฤษณ์ สกุลพานิช
"One Piece Pop-up Cafe in Thailand"

Key Entities

Organization

Dream Express(DEX)
A major Thai importer of content and animation copyrights, organizing the "One Piece Pop-up Cafe" and aiming to expand its Event & Experience business.
Toei Animationℹ️
The global copyright owner of the One Piece animation, collaborating with DEX and ICONSIAM for the pop-up cafe.

Place

ICONSIAM(ไอคอนสยาม)ℹ️
A major retail landmark in Bangkok hosting the "One Piece Pop-up Cafe" and aiming to attract both domestic and international visitors.

Person

Krit Sakulpanich(กฤษณ์ สกุลพานิช)
Chief Executive Officer (CEO) of Dream Express (DEX), present at the launch of the "One Piece Pop-up Cafe".
Alston Lee
Head of Licensing (SEA) from Toei Animation, present at the launch of the "One Piece Pop-up Cafe".
Jee Sutthiluck(จี๋ สุทธิลักษณ์)
A Thai actor who attended the "One Piece Pop-up Cafe" launch event.