Ichitan partners with Thai Coco for Yen Yen Aromatic Coconut

Khaosod•Economy•12d ago

Reader Briefing

Ichitan has collaborated with Thai Coco to produce Yen Yen Jab Liang Aromatic Coconut to stimulate the tea market and support farmers.

•Ichitan partnered with Thai Coco to launch Yen Yen Jab Liang Aromatic Coconut.
•The first production lot consists of 2 million bottles using over 100 tons of aromatic coconuts.
•The product is priced at 18 baht for 400 ml and sold via 7-ELEVEN and 7delivery.
•Tan views premium and health-oriented products as drivers for increasing market price levels.

Overview

•Tan observes that the beverage market still has opportunities despite volatility, with new, premium, and health-focused products helping to stimulate consumption.
•Ichitan collaborated with Thai Coco to produce Yen Yen Jab Liang Aromatic Coconut using over 100 tons of aromatic coconuts, approximately 376,000 nuts.
•The product was developed because aromatic coconut prices dropped significantly to about 2-3 baht per nut at the beginning of the year due to oversupply.
•The first single lot consists of 2 million bottles of Yen Yen Jab Liang Aromatic Coconut, sized 400 ml and priced at 18 baht.
•Ichitan processes the coconuts within 24 hours of leaving the orchard to maintain sweetness and aroma.
•The product is currently available for sale through 7-ELEVEN and 7delivery.
•Tan stated that diversifying the product portfolio is a tool to handle market volatility and avoid relying on a single factor.
•Ichitan will monitor market response before deciding on further production lots to potentially expand domestic aromatic coconut usage.

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Key Quotes

Tan

"The starting point of the product came from the situation where aromatic coconut prices dropped significantly at the beginning of the year after large quantities entered the market."

จุดเริ่มต้นของผลิตภัณฑ์มาจากสถานการณ์ราคามะพร้าวน้ำหอมที่ปรับลดลงอย่างมากในช่วงต้นปี หลังมีผลผลิตออกสู่ตลาดจำนวนมาก โดยบางช่วงราคาลดลงเหลือประมาณลูกละ 2-3 บาท

Key Entities

Person

Tan(ตัน)

An executive at Ichitan who provides insights on beverage market trends and product development.

Organization

Ichitan(อิชิตัน)ℹ️

A beverage company that produces tea drinks and is diversifying its product portfolio.

Thai Coco(ไทย โคโค่)

A partner company that provided aromatic coconuts for the production of Yen Yen Jab Liang Aromatic Coconut.

7-ELEVENℹ️

A retail channel where Yen Yen Jab Liang Aromatic Coconut is sold.

7delivery

A delivery service channel where Yen Yen Jab Liang Aromatic Coconut is sold.