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ICC ends Lacoste distribution, transfers to Heritage Croc

ICC ends Lacoste distribution, transfers to Heritage Croc

Matichon•Economy•13m ago

Reader Briefing

ICC International has ended its 38-year tenure as the Lacoste distributor in Thailand, transferring rights to Heritage Croc (Thailand) Co., Ltd.

  • •ICC International ended its distribution agreement for Lacoste after more than 38 years.
  • •Heritage Croc (Thailand) Co., Ltd., majority-owned by Central Retail Corporation, is the new rights holder.
  • •ICC International is currently selling off remaining inventory and transferring assets to Heritage Croc (Thailand) Co., Ltd.
  • •Lacoste business net sales reached 1,107 million baht in the first 9 months of 2026.

Overview

  • •ICC International ended its role as the distributor for the French fashion brand Lacoste, a partnership that began in 1988.
  • •ICC International is gradually selling remaining stock through promotions and price reductions.
  • •ICC International transferred some related assets to Heritage Croc (Thailand) Co., Ltd. in September 2026.
  • •ICC International plans to gradually transfer the remaining assets in 2027.
  • •Lacoste business net sales for the first 9 months of 2026 were 1,107 million baht, an increase of 159 million baht or 17% from the previous year.
  • •Stock clearance price reductions caused gross profit to decrease from 402 million baht to 328 million baht, and losses to increase from 43 million baht to 64 million baht compared to the same period last year.
  • •Heritage Croc (Thailand) Co., Ltd. is 80% owned by Central Retail Corporation via Central Trading, with ICC International holding 20%.

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Key Entities

Organization

ICC International(ไอ.ซี.ซี. อินเตอร์เนชั่นแนล)
A Sahapat Group company and former distributor of Lacoste in Thailand for over 38 years.
Sahapat Group(เครือสหพัฒน์)
The parent group of ICC International.
Lacoste(ลาคอสท์)ℹ️
A French men's and women's fashion brand founded in 1933.
Heritage Croc (Thailand) Co., Ltd.(บริษัท เฮอริเทจ คร็อก (ประเทศไทย) จำกัด)
The current importer and distributor of Lacoste fashion products in Thailand.
Central Retail Corporation(บริษัท เซ็นทรัล รีเทล คอร์ปอเรชั่น)ℹ️
The majority shareholder of Heritage Croc (Thailand) Co., Ltd. through Central Trading.
Central Trading(เซ็นทรัลเทรดดิ้ง)
The entity through which Central Retail Corporation holds an 80% stake in Heritage Croc (Thailand) Co., Ltd.

Person

Prinn Chirathivat(นายปริญญ์ จิราธิวัฒน์)
A director of Heritage Croc (Thailand) Co., Ltd. representing Central Trading.
Sukunya Uewattanasakul(นางสาวสุกุลยา เอื้อวัฒนะสกุล)
A director of Heritage Croc (Thailand) Co., Ltd. representing Central Trading.
Thai Chirathivat(นายไท จิราธิวัฒน์)
A director of Heritage Croc (Thailand) Co., Ltd. representing Central Trading.
Khajornsak Chantrattiyakan(นายขจรศักดิ์ จันทรัตติยากานต์)
A director of Heritage Croc (Thailand) Co., Ltd. representing Central Trading.
Thammarat Chokwatana(นายธรรมรัตน์ โชควัฒนา)
A director of Heritage Croc (Thailand) Co., Ltd. representing ICC International.
René Lacoste(เรอเน่ ลาคอสต์)ℹ️
A famous French tennis player and co-founder of the Lacoste brand in 1933.
André Gillier(อองเดร ชิลลิเยร์)ℹ️
A textile expert and co-founder of the Lacoste brand in 1933.
Allan Muhr(อัลลัน มูห์ร)ℹ️
A tennis team captain who made a bet with René Lacoste regarding a crocodile leather suitcase.

Place

France(ฝรั่งเศส)ℹ️
The country of origin for the Lacoste brand.