Hong Thai Shares Wellness Branding at InterCare Asia 2026

Matichon•General•35m ago

Reader Briefing

Thai Herbal Hong Thai Co., Ltd. participated in the InterCare Asia 2026 forum to discuss elevating Thai wellness wisdom to an international brand standard.

•Theerapong Rabuetham of Thai Herbal Hong Thai Co., Ltd. shared perspectives on Thai Wellness Branding at InterCare Asia 2026.
•InterCare Asia 2026 took place from August 20-22, 2026, at Hall 8, Queen Sirikit National Convention Center.
•The event focused on connecting entrepreneurs and experts in the Medical, Wellness, and Longevity industries.
•Hong Thai emphasizes integrating wisdom, science, standards, and branding to compete in the global wellness economy.

Overview

•InterCare Asia 2026 was held between August 20-22, 2026, at Hall 8 of the Queen Sirikit National Convention Center.
•Thai Herbal Hong Thai Co., Ltd. participated in the "Thai Wellness Branding: Transforming Thai Wisdom into an International Brand" seminar.
•Theerapong Rabuetham stated that Thai herbs are a heritage of wisdom capable of becoming valuable products in the global market.
•Theerapong Rabuetham argued that international consumers consider quality, safety, and brand credibility alongside product stories when making purchase decisions.
•Hong Thai views the transition to the wellness market as the application of knowledge, raw materials, and Thai identity to meet modern consumer needs.
•Hong Thai aims to position its herbal inhalers as representatives of Thai Wellness and Thai Soft Power through design and quality.
•Theerapong Rabuetham emphasized that branding in the modern era must use storytelling to explain the value of Thai wisdom rather than using Thai identity as mere decoration.
•Thai Herbal Hong Thai Co., Ltd. intends to combine Thai wisdom, science, standards, and branding to increase the competitiveness of Thai herbs globally.

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Key Quotes

Theerapong Rabuetham

"For Hong Thai, we do not view Thai herbs as merely folk products, but we see them as a heritage of wisdom that can be developed into valuable products in the global market."

สำหรับหงส์ไทย เราไม่ได้มองว่าสมุนไพรไทยเป็นเพียงผลิตภัณฑ์พื้นบ้าน แต่เรามองว่านี่คือมรดกทางภูมิปัญญาที่สามารถพัฒนาให้เป็นสินค้าที่มีคุณค่าในตลาดโลกได้

Key Entities

Organization

Thai Herbal Hong Thai Co., Ltd.(บริษัท สมุนไพรไทย หงส์ไทย จำกัด)

A company that develops Thai herbal products into an international wellness brand.

Person

Theerapong Rabuetham(ธีระพงศ์ ระบือธรรม)

Founder and Managing Director of Thai Herbal Hong Thai Co., Ltd.

Place

Queen Sirikit National Convention Center(ศูนย์การประชุมแห่งชาติสิริกิติ์)ℹ️

The venue where InterCare Asia 2026 was held.