GrabFood: Top 5 Food Trends for 2026 - Matcha, Pistachio, Taro, Craft Bakery
Matichon•Economy•
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Source: Matichon (Original)
Key Quotes
"Undeniably, 2025 has been a golden year for 'matcha', which has been popular nationwide and continues to be a trend this year."
ปฏิเสธไม่ได้ว่าปี 2025 ถือเป็นปีทองของ “มัทฉะ’” ที่ได้รับความนิยมทั่วบ้านทั่วเมืองและยังคงเป็นกระแสต่อเนื่องมาจนถึงปีนี้
"The increase of tourists from Muslim countries, especially the Middle East, traveling to Thailand has significantly boosted the halal food market."
การเพิ่มขึ้นของนักท่องเที่ยวจากประเทศมุสลิม โดยเฉพาะกลุ่มประเทศตะวันออกกลาง ที่เดินทางเข้ามายังประเทศไทยทำให้ตลาดอาหารฮาลาลเติบโตขึ้นอย่างมีนัยสำคัญ
Key Entities
Organization
An online food ordering application that has identified key food trends for 2026.
BuraMarie(บุรามาลี)
A Thai restaurant brand by iBerry Group specializing in bold flavors, catering to the growing halal market.
Phuketique(ภูเก็ตทีค)
A popular toast shop in Phuket with 90% of its customers being Middle Eastern tourists, leading to an expansion in Abu Dhabi.
Food
A key flavor trend identified by GrabFood as "Calming Luxury" and popular nationwide into 2026.
Food ingredient
A "Calming Luxury" flavor that is a rising star ingredient in desserts and bakeries, seeing a near doubling in GrabFood searches.
A "Calming Luxury" flavor that is trending in beverages, particularly in taro milk tea, which has seen sales more than double on GrabFood.
Food category
Craft Bakery(คราฟท์เบเกอรี)
A growing trend moving from niche markets to the mainstream, emphasizing quality ingredients like those used in sourdough.
Food product
A type of naturally leavened bread that is a popular item within the craft bakery trend, often used in sandwiches.
Economic concept
Halal Economy(ฮาลาลอีโคโนมี)
A growing market sector in Thailand, significantly boosted by tourists from Muslim countries, particularly the Middle East.
Demographic
Muslim tourists(นักท่องเที่ยวมุสลิม)
A significant demographic group, especially from the Middle East, whose presence is driving the growth of the halal food market in Thailand.
Place
Middle Eastern countries(ประเทศตะวันออกกลาง)
A region whose tourists are a key driver for the growth of Thailand's halal food economy.
A city in the United Arab Emirates where the Thai toast shop 'Phuketique' has expanded due to its strong Middle Eastern customer base.
A country whose food culture is influencing viral food trends in Thailand.
A country whose food culture, like the 'Dubai Chewy Cookie', is influencing viral food trends in Thailand.
A country whose food culture is influencing viral food trends in Thailand, such as the 'Osaka Cream Puff'.
Food concept
Customized Drinks(เครื่องดื่มคัสตอมไมซ์)
A trend where consumers can personalize their beverages with functional add-ons, catering to lifestyle and health needs.