GQ Launches World's First Scented Shirts WEAR THE FLAVOR

MGR Online•Economy•56m ago

Reader Briefing

GQ has launched WEAR THE FLAVOR, a world-first line of clothing that incorporates food scents into the fabric and unboxing experience.

•GQ introduced the WEAR THE FLAVOR concept, combining food scents with fashion.
•The collection features 8 different scents, colors, and characters based on popular food and snacks.
•The product experience begins with a scented unboxing process.
•The shirts are available at GQ Stores and various online channels including Website, Shopee, Lazada, and TikTok.

•GQ launched the WEAR THE FLAVOR collection, which integrates smells from favorite menus onto clothing for the first time in the world.
•The WEAR THE FLAVOR concept encourages consumers to choose clothing based on the flavor they want to be, rather than just color or design.
•GQ designed the experience to start at the unboxing stage, where the specific flavor scent is released immediately upon opening the box.
•The collection consists of 8 scents: Thai Boat Noodles, Egg Tart, Milk Tablet, Lychee Jelly, Butterfly Pea Khanom Chan, Mentho-lyptus Candy, Minced Pork Steam Bun, and Black Sesame Bua Loy.
•Each scent is paired with a specific color and style, such as Dark Brown for Thai Boat Noodles and All-Black for Black Sesame Bua Loy.
•GQ made the products available for purchase through GQ Stores and online platforms such as Website, Shopee, Lazada, and TikTok.

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A fashion brand that launched the WEAR THE FLAVOR scented shirt collection.