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Govt-Private Sector Unite to Promote GI Products via Dramas & Series

Govt-Private Sector Unite to Promote GI Products via Dramas & Series

Matichon•Economy•7d ago

Reader Briefing

Thailand's government and private sector are collaborating to boost the creative industries by integrating Geographical Indication (GI) products into dramas and series.

  • •The Department of Intellectual Property is partnering with The One Enterprise to promote Thai GI products.
  • •The initiative aims to leverage dramas and series to increase awareness and market value of local GI products.
  • •Discussions included upgrading copyright laws to meet international standards and support the digital era.
  • •The collaboration seeks to enhance Thailand's content industry's global competitiveness.

Overview

  • •The government, represented by the Department of Intellectual Property, and the private sector, led by The One Enterprise, have formed a partnership.
  • •This collaboration is intended to drive the creative industries and find methods to promote Geographical Indication (GI) products through dramas and series.
  • •The Department of Intellectual Property is proposing amendments to the Copyright Act to align with the WIPO Performances and Phonograms Treaty (WPPT).
  • •The target for completing the copyright law amendments is the year 2026.
  • •Both parties discussed integrating GI products and their local stories into drama and series content, including using GI production sites as filming locations.
  • •This initiative aligns with the policy of the Deputy Prime Minister and Minister of Commerce to strengthen Thai SMEs using intellectual property.
  • •The integration of GI products into entertainment aims to enhance recognition, increase value, and expand market opportunities for Thai products.
  • •The Department of Intellectual Property has invited The One Enterprise to be a partner for the Thailand Character & Content Expo (TCEX), scheduled for July 9 – 12.

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Source: Matichon (Original)

Key Quotes

Arunee Sapavittakam
"This discussion reflects the commitment of the government and private sector to jointly elevate Thailand's content industry to be strong and competitive on the global stage."
การหารือครั้งนี้สะท้อนความมุ่งมั่นของภาครัฐและเอกชนที่จะร่วมกันยกระดับอุตสาหกรรมคอนเทนต์ของไทยให้เข้มแข็งและสามารถแข่งขันได้ในเวทีโลก

Key Entities

Organization

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)
The Thai government agency overseeing intellectual property rights, involved in promoting GI products and updating copyright laws.
The One Enterprise Public Company Limited(เดอะ วัน เอ็นเตอร์ไพรส์ จำกัด (มหาชน))
A private company involved in entertainment, collaborating with the government to promote GI products through dramas and series.

Person

Arunee Sapavittakam(อรมน ทรัพย์ทวีธรรม)
Director-General of the Department of Intellectual Property, participating in discussions to promote creative industries.
Thakolkiat Veeravan(ถกลเกียรติ วีรวรรณ)
Chief Executive Officer of The One Enterprise, involved in discussions regarding the promotion of creative industries and GI products.
Supachai Suthampan(ศุภจี สุธรรมพันธุ์)
Deputy Prime Minister and Minister of Commerce, whose policy aims to strengthen Thai SMEs using intellectual property.

Law

Copyright Act(พระราชบัญญัติลิขสิทธิ์)
The Thai law currently being proposed for amendment to support international treaties and protect digital rights.
WIPO Performances and Phonograms Treaty (WPPT)(สนธิสัญญาว่าด้วยการแสดงและสิ่งบันทึกเสียงขององค์การทรัพย์สินทางปัญญาโลก (WIPO Performances and Phonograms Treaty: WPPT))ℹ️
An international treaty that Thailand is seeking to become a party to, requiring amendments to its Copyright Act.
Regional Comprehensive Economic Partnership (RCEP)(TCI)ℹ️
The trade agreement that outlines Thailand's commitments requiring adherence to international intellectual property standards.

Policy

Geographical Indication (GI) products(สินค้าสิ่งบ่งชี้ทางภูมิศาสตร์ (Geographical Indication: GI))ℹ️
Products with unique characteristics tied to a specific geographic region, which are being promoted through entertainment media.