Gourmet Market Unveils 6 Pillars for Thai Supermarket Future

Khaosod•Economy•4d ago

Reader Briefing

Gourmet Market introduces six strategic pillars and a data-driven approach to adapt the Thai supermarket business to changing consumer behaviors.

•Gourmet Market identifies six core pillars: Convenient, Lifestyle, Experience, Value Added, Total Solution, and Community Engagement.
•Mr. Supawut emphasizes shifting from Omni 1.0 to a model driven by Data and AI to understand consumers more deeply.
•The retail strategy focuses on efficiency in space management and using data to predict future demand rather than just reacting to it.

•Gourmet Market is implementing six strategic pillars—Convenient, Lifestyle, Experience, Value Added, Total Solution, and Community Engagement—to meet new consumer needs.
•Gourmet Market utilizes the 'You Hunt We Cook' service to create a physical store experience where customers select ingredients for chefs to cook.
•Mr. Supawut stated that the importance of retail space has shifted from large sizes to maximum efficiency and location-specific offerings.
•Gourmet Market aims to transition from Omni 1.0 to a Data and AI-driven model to enable more specific product offerings.
•The use of Data and Digital Channels provides opportunities for SME entrepreneurs, OTOP products, and agricultural goods to reach wider markets.
•Gourmet Market views the role of future retail as creating communities for people with shared passions through activities and experiences.
•Mr. Supawut noted that while the economy may make consumers more cautious, they still seek new things, requiring retailers to adapt their selling methods.

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Mr. Supawut

"A leader in the retail business is not the one who follows customers the fastest, but the one who sees where customers are going."

ผู้นำในธุรกิจค้าปลีก ไม่ใช่คนที่วิ่งตามลูกค้าได้เร็วที่สุด แต่คือคนที่มองเห็นว่า ลูกค้ากำลังจะเดินไปทางไหน

Gourmet Market(กูร์เมต์มาร์เก็ต)ℹ️

A supermarket operator that has established six strategic pillars to adapt to the changing retail economy.

The Mall(เดอะมอลล์)

The parent organization of Gourmet Market.

Mr. Supawut(นายศุภวุฒิ)

A representative of Gourmet Market who provides insights on the transition to Data and AI-driven retail.