The Goody Launches Pet Humanization Strategy

Thansettakij•Economy•17d ago

Reader Briefing

The Goody enters the premium pet food and grooming market through partnerships with TOPS and PET ’N ME.

•The Goody is a premium pet food and grooming brand launching in TOPS and PET ’N ME channels.
•The brand targets the Pet Humanization trend where pets are viewed as family members.
•The Goody aims for 100 million baht in revenue by 2026 and 1,700 million baht within 3 years.
•The Goody has begun exporting grooming products to China and plans a Beijing launch in April 2027.

•The Thai pet market value is estimated at 90,000–100,000 million baht, with the pet food segment accounting for 40,000–45,000 million baht.
•Pet spending has increased from 7,000 baht per animal per year to 50,000 baht per year.
•The Goody launched 86 SKUs consisting of food and shampoo, with food contributing 90% of revenue.
•The Goody targets 20 million baht in revenue via TOPS and PET ’N ME within the first 6 months.
•The Goody plans to reach 100 million baht in revenue and a 1% market share in 2026.
•The Goody plans to expand its product line in 2027 to include wet food, functional food, cat litter, and hair care serums.
•The Goody exported two containers of grooming products to China and plans to launch in Beijing in April 2027.
•The Goody plans to establish a factory in 3–3.5 years, utilizing Thai OEM and R&D capabilities.

Full article content is available on the original source.

Chaiwat

"For the years 2025–2026, the total market value is expected to be approximately 90,000–100,000 million baht."

ปี 2568–2569 คาดว่าตลาดรวมจะมีมูลค่ารวมประมาณ 90,000–100,000 ล้านบาท

Chaiwat

"Our goal is not just to grow in Thailand, but to be a Thai brand that can compete in the international market."

เป้าหมายเราไม่ใช่แค่เติบโตในไทย แต่ต้องเป็นแบรนด์ไทยที่แข่งขันในตลาดสากลได้

The Goody

A premium pet food and grooming brand developed under the concept From Pet Parent to Pet Parent.

TOPS

A distribution channel and partner for the launch of The Goody products.

PET ’N ME

A distribution channel and partner for the launch of The Goody products.

SWC

A lead partner collaborating on the launch of The Goody at TOPS and PET ’N ME.

Chaiwat(ชัยวัฒน์)

A representative of The Goody who provided market outlooks and business goals.

China(จีน)ℹ️

An export market for The Goody grooming products with a planned launch in Beijing.

Beijing(ปักกิ่ง)ℹ️

The city where The Goody plans to launch in April 2027.