GO Wholesale Launches Sticker Campaign for B2B Customers

MGR Online•Economy•2d ago

Reader Briefing

GO Wholesale is implementing a B2B version of the successful Tops sticker campaign across 14 branches to help entrepreneurs manage costs.

•GO Wholesale launched the 'GO Sticker: Stick and Save' campaign from August 19 to September 30, 2026.
•The campaign allows B2B customers to choose which products to apply discount stickers to, promoting Customer Empowerment.
•GO Wholesale expects the campaign to increase the average basket size per purchase by 30%.

•GO Wholesale operates under Central Food Wholesale Co., Ltd., a subsidiary of Central Retail.
•GO Wholesale adapted the B2C 'Stick and Save' campaign from Tops for its 14 B2B wholesale branches.
•Ricardo Baurotto stated that the campaign aims to provide new alternatives for entrepreneurs to manage costs effectively.
•The campaign features over 4,500 participating items from 192 brands with discounts ranging from 2% to 20%.
•The campaign is divided into three rounds: August 19 – September 1, September 2–15, and September 16–30, 2026.
•Customers receive sticker sets (Set A, B, or C) based on spending thresholds of 1,200, 3,500, or 12,000 baht per receipt.
•Jakrit Jatupanyachotikul expects the campaign to increase traffic and encourage repeat purchases among B2B customers and large families.

Full article content is available on the original source.

Ricardo Baurotto

"The heart of the wholesale business is understanding that each type of entrepreneur has different needs and cost structures."

หัวใจของธุรกิจค้าส่งคือการเข้าใจว่าผู้ประกอบการ แต่ละประเภทมีความต้องการและใช้โครงสร้างต้นทุนแตกต่างกัน

GO Wholesale(โก โฮลเซลล์)

A food raw material wholesale center for entrepreneurs under Central Food Wholesale Co., Ltd.

Tops(ท็อปส์)

A retail business under Central Retail whose successful B2C sticker campaign was adapted by GO Wholesale.

Central Food Wholesale Co., Ltd.(บริษัท เซ็นทรัล ฟู้ด โฮลเซลล์ จำกัด)

The company operating GO Wholesale under the Central Retail group.

Central Retail(เซ็นทรัล รีเทล)

The parent group of Central Food Wholesale and Tops.

Central Retail Food(เซ็นทรัล รีเทล ฟู้ด)

The food business group within Central Retail that oversees GO Wholesale and Tops.

Ricardo Baurotto(ริคาร์โด้ เบารอตโต้)

Chief Executive Officer of Central Food Wholesale business.

Jakrit Jatupanyachotikul(จักรกฤษณ์ จตุปัญญาโชติกุล)

Deputy Managing Director of Marketing, Public Relations, and Corporate Social Responsibility under Central Retail Food.