GO Wholesale Elevates A CHOICE as Strategic Growth Driver

MGR Online•Economy•11m ago

Reader Briefing

GO Wholesale is positioning its A CHOICE brand as a strategic growth driver after achieving 48% sales growth.

•GO Wholesale reported 48% sales growth for A CHOICE in 2026 compared to the previous year.
•The company aims to expand its Own Brand product range to over 1,890 items by the end of 2026.
•GO Wholesale is implementing the TIC Strategy to drive Own Brand growth among HoReCa and food professionals.
•A CHOICE is one of three main Own Brands, alongside SUPERSAVE and PROSAVE.

•A CHOICE achieved a sales growth of 48% in 2026 compared to the previous year.
•84% of HoReCa customers currently purchase Own Brand products from GO Wholesale.
•GO Wholesale is implementing the TIC Strategy consisting of Trust to Repeat, Insight to Solution, and Core to More.
•Sunny Sidik stated that the challenge for Own Brand in 2027 is to develop products meeting the specific needs of Food Professionals rather than just increasing quantity.
•GO Wholesale developed Ready-to-Cook Sauces, such as Pad Thai and Pad Krapow sauces, as Product Solutions to reduce preparation time for entrepreneurs.
•GO Wholesale currently operates three main Own Brands: A CHOICE for food ingredients, SUPERSAVE for food and packaging, and PROSAVE for consumer and cleaning products.
•GO Wholesale targets expanding its Own Brand portfolio to cover more than 1,890 items by the end of 2026.

Full article content is available on the original source.

Sunny Sidik

"Own Brand for GO Wholesale is not developed merely as a price-point alternative, but must be able to create real Business Value for entrepreneurs."

Own Brand สำหรับ โก โฮลเซลล์ ไม่ได้ถูกพัฒนาขึ้นเพื่อเป็นเพียงสินค้าทางเลือกด้านราคา แต่ต้องสามารถสร้าง Business Value ให้ผู้ประกอบการได้จริง

GO Wholesale(โก โฮลเซลล์)

A wholesale center for fresh food raw materials for entrepreneurs.

Central Food Wholesale Co., Ltd.(บริษัท เซ็นทรัล ฟู้ด โฮลเซลล์ จำกัด)

The company that operates GO Wholesale under Central Retail Food.

Central Retail Food(เซ็นทรัล รีเทล ฟู้ด)

The parent organization of Central Food Wholesale Co., Ltd.

A CHOICE

A main Own Brand for food ingredients and seasonings targeting HoReCa and Food Professionals.

IGD Retail Analysis

An entity providing analysis on global private label trends.

SUPERSAVE

An Own Brand focusing on food and food packaging with an emphasis on quality and value.

PROSAVE

An Own Brand for consumer goods, chemicals, and cleaning products for business customers.

Sunny Sidik(ซันนี่ ซิดิค)

Deputy Chief Executive Officer of Merchandise Management at Central Food Wholesale Co., Ltd.