GO WHOLESALE Develops Own Brands to Boost Sales

Thairath•Economy•1h ago

Reader Briefing

GO WHOLESALE implements a Private Label strategy through three sub-brands to drive growth and target food professionals.

•GO WHOLESALE has seen Own Brand sales grow by 40% compared to the previous year.
•The company has developed three main sub-brands: A CHOICE, SUPERSAVE, and PROSAVE.
•GO WHOLESALE aims to have over 1,890 Own Brand items by the end of 2026.
•The company is implementing the TIC Strategy for the year 2027.

•GO WHOLESALE operates under Central Food Wholesale Co., Ltd., which is part of Central Retail Food.
•GO WHOLESALE has operated for nearly 3 years with 14 branches nationwide.
•GO WHOLESALE developed A CHOICE for food ingredients and seasonings, SUPERSAVE for food and packaging, and PROSAVE for consumer goods and cleaning products.
•Sales for the A CHOICE brand grew by more than 48% compared to last year, driven by demand from HoReCa customers in the B2B market.
•GO WHOLESALE will implement the TIC Strategy (Trust to Repeat, Insight to Solution, Core to More) in 2027 to better serve Food Professionals.
•GO WHOLESALE developed Ready-to-Cook Sauce as a product solution to reduce preparation time and maintain taste consistency for operators.
•GO WHOLESALE expects to offer more than 1,890 Own Brand items by the end of 2026.

Full article content is available on the original source.

GO WHOLESALE(โก โฮลเซลล์)

A retail business with 14 branches nationwide that is developing Own Brand products to grow its B2B market.

Central Food Wholesale Co., Ltd.(บริษัท เซ็นทรัล ฟู้ด โฮลเซลล์ จำกัด)

The company under which GO WHOLESALE operates.

Central Retail Food(เซ็นทรัล รีเทล ฟู้ด)

The parent group of Central Food Wholesale Co., Ltd.

IGD Retail Analysis

An entity providing data on the evolution of global private label trends.