G'nite launches "Pak Mai Phid" campaign to promote quality sleep

MGR Online•Economy•6d ago

Reader Briefing

G'nite launched the "Pak Mai Phid" campaign and roadshows in Bangkok to promote quality sleep as essential self-care.

•G'nite launched the "Pak Mai Phid" (It's okay to rest) campaign to change Thai people's perspective on sleep.
•The campaign features Khun Patradanai Setsuwan as the representative of the campaign's beliefs.
•Roadshows to distribute product samples will take place across 10 locations in Bangkok from August 8–21, 2026.
•G'nite Gummy uses the MagniNite formula consisting of magnesium bisglycinate, reishi mushroom extract, and chamomile extract.

Overview

•G'nite is a dietary supplement brand for bedtime focusing on the concept of being kind to oneself.
•G'nite launched the "Pak Mai Phid" campaign to shift the perspective that sleep is essential self-care that everyone deserves every night.
•G'nite has achieved cumulative sales of over 300 million pieces.
•Jiratchaya Suttanurak, CEO of G'nite dietary supplements, stated that rest is not a stop to self-development but preparation for the next day.
•G'nite collaborated with Khun Patradanai Setsuwan to communicate about mental health and good sleep routines.
•G'nite is conducting roadshows in Bangkok from August 8–21, 2026, between 17:00–20:00 at locations including Siam, Silom, Ratchadamri, and Phaya Thai.
•G'nite Gummy is available at all 7-Eleven stores nationwide and online via Shopee, Lazada, and TikTok Shop.
•G'nite is produced and distributed by Handy Herb, which adheres to GMP, BRCGS, and ISO standards and is certified by the FDA.

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Key Quotes

Jiratchaya Suttanurak

"Being kind to yourself is not selfishness."

การใจดีกับตัวเองไม่ใช่ความเห็นแก่ตัว

Khun

"Stopping is not giving up, but taking care of yourself to be ready for tomorrow, and the best rest starts with sleep."

การหยุดไม่ใช่การยอมแพ้ แต่คือการดูแลตัวเองเพื่อให้พร้อมสำหรับวันพรุ่งนี้ และการพักที่ดีที่สุดเริ่มจากการนอน

Key Entities

Organization

G'nite

A dietary supplement brand for bedtime that focuses on the concept of being kind to oneself.

7-Elevenℹ️

A retail store where G'nite products are sold nationwide.

Shopeeℹ️

An online channel where G'nite Gummy is sold.

Lazadaℹ️

An online channel where G'nite Gummy is sold.

TikTok Shopℹ️

An online channel where G'nite Gummy is sold.

Handy Herb Group(เครือ แฮนดี้เฮิร์บ)

The manufacturer and distributor of herbal dietary supplements including G'nite.

Food and Drug Administration (FDA)(สำนักงานคณะกรรมการอาหารและยา (อย.))

The agency that certified Handy Herb's production standards.

Person

Jiratchaya Suttanurak(จิรัชชญา สุทธานุรักษ์)

Chief Executive Officer of G'nite dietary supplement products.

Khun Patradanai Setsuwan(เขื่อน ภัทรดนัย เสตสุวรรณ)

The representative of the beliefs for the "Pak Mai Phid" campaign.

Place

Bangkok(กรุงเทพมหานคร)ℹ️

The city where G'nite is conducting roadshow activities in August.

Siam(สยาม)ℹ️

One of the roadshow activity locations in Bangkok.

Silom(สีลม)ℹ️

One of the roadshow activity locations in Bangkok.

Ratchadamri(ราชดำริ)ℹ️

One of the roadshow activity locations in Bangkok.

Phaya Thai(พญาไท)

One of the roadshow activity locations in Bangkok.