[Action]: Government Housing Bank launched G H BANK CROWN for customers with total deposits of 10 million baht or more who have been customers for at least 2 years. [Context]: G H BANK CROWN provides benefits across three main groups: Financial Benefits, Lifestyle Benefits, and Exclusive Events. [Stat]: Lifestyle Benefits include discounts and privileges from more than 180 shops and partners available without using points. [Action]: G H BANK CROWN members can access the G H BANK Reward & Privilege platform via the GHB ALL GEN application, GHB Buddy LINE OA, and www.ghbankbigfamily.com. [Context]: The launch of G H BANK CROWN is part of Government Housing Bank's 5 Strategic Pillars, specifically regarding Customer Obsession and Hyper-Personalization. [Context]: Government Housing Bank aims to reinforce its role as a Beyond Housing Bank. [Timeline]: G H BANK CROWN will officially open for service starting August 8.