Galderma x LINE for Business MarTech Workshop for Aesthetics

MGR Online•General•3h ago

Reader Briefing

Galderma and LINE for Business organized the GAIN BUSINESS Workshop to help Thai beauty clinics implement MarTech and data for personalized aesthetics.

•Galderma and LINE for Business hosted the 'MarTech Workshop 2026: LINE for Business Advancement in Aesthetics' for partner clinics and beauty doctors.
•The workshop focused on utilizing MarTech, data, and LINE Commerce to shift from one-size-fits-all services to personalized aesthetics.
•LINE Commerce solutions including LINE Ads, LINE Official Account, MyShop, and MyCustomer | CRM were presented as tools for customer acquisition and loyalty.

Overview

•Galderma and LINE for Business organized the GAIN BUSINESS Workshop titled 'MarTech Workshop 2026: LINE for Business Advancement in Aesthetics'.
•Pirapat Sriwattanawong stated that modern beauty clinics must integrate technology and digital marketing tools because consumer behavior has shifted toward personalized care.
•Ekarin Tangprasopsuk noted a rise in interest toward Skin Longevity and Regenerative Aesthetics, moving toward holistic skin quality care.
•The beauty clinic market is growing by approximately 3% and the number of users is increasing by an average of 10% per year.
•Chat-based communication is growing by 6% per year, with Chat Commerce showing a sales closing rate of up to 98% in some case studies.
•LINE Certified Coach Wittawat Saelim presented the use of LINE OA, MyShop, and Chat Commerce to build trust through content and expertise.
•Chawalit Dechanaranon reported that using MyCustomer | CRM increased the number of regular customers by 6 times.
•LINE Certified Coach Saranporn Porasathitwat demonstrated using LINE Ads and clinic data to accurately target new and existing customer groups.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

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Key Quotes

Pirapat Sriwattanawong

"Consumers are not looking for One-Size-Fits-All services but want personalized care, which is a key challenge that modern beauty clinics must adapt to."

ผู้บริโภคไม่ได้มองหาบริการแบบ One-Size-Fits-All แต่ต้องการการดูแลที่ตอบโจทย์เฉพาะบุคคล ซึ่งถือเป็นโจทย์สำคัญที่คลินิกความงามยุคใหม่ต้องปรับตัว

Ekarin Tangprasopsuk

"Trends receiving interest are Skin Longevity and Regenerative Aesthetics, reflecting a shift from treating specific skin problems to holistic and continuous skin quality care."

เทรนด์ที่ได้รับความสนใจคือ Skin Longevity และ Regenerative Aesthetics ที่สะท้อนให้เห็นถึงการเปลี่ยนมุมมองจากการดูแลปัญหาผิวเฉพาะจุด สู่การดูแลคุณภาพผิวอย่างองค์รวมและต่อเนื่อง

Key Entities

Organization

Galderma(กัลเดอร์มา)ℹ️

A global leader in comprehensive specialized dermatology.

LINE for Business

A business partner providing digital marketing tools and commerce solutions for clinics.

Person

Pirapat Sriwattanawong(ภก. พิรพัฒน์ ศรีวัฒนวงศ์)

Director of Beauty Business Franchise at Galderma (Thailand) Co., Ltd.

Ekarin Tangprasopsuk(นายเอกรินทร์ ตั้งประสพสุข)

Medical Manager at Galderma (Thailand) Co., Ltd.

Wittawat Saelim(นายวิทวัส แซ่ลิ้ม)

A LINE Certified Coach who provided guidance on the LINE Commerce Ecosystem.

Chawalit Dechanaranon(นายชวลิต เดชะนรานนท์)

A LINE Certified Coach who shared concepts on connecting data to personalized customer journeys.

Saranporn Porasathitwat(นางสาวศรัณย์พร พรสถิตย์วัฒน์)

A LINE Certified Coach who shared guidelines on using LINE Ads for precise customer targeting.

Place

Bangkok(กรุงเทพฯ)ℹ️

The location mentioned at the start of the news report.