FTI and Siam Piwat MOU to elevate Thai brands globally

Thansettakij•Economy•16h ago

Reader Briefing

The Federation of Thai Industries and Siam Piwat Group signed an MOU to integrate industrial manufacturing with global retail platforms to elevate Thai brands.

•The Federation of Thai Industries (FTI) and Siam Piwat Group entered into a Memorandum of Understanding (MOU).
•The collaboration aims to transition Thai entrepreneurs from being mere manufacturers to brand owners.
•The initiative focuses on SMEs and creators to increase international competitiveness.

Overview

•The Federation of Thai Industries and Siam Piwat Group signed a Memorandum of Understanding (MOU) to connect industrial manufacturing with global retail landmarks.
•The partnership addresses a structural problem where Thai entrepreneurs act as manufacturers but lack branding opportunities and market mechanism understanding.
•Pimjai Lee-issaranukul stated the cooperation is driven by the 5I strategy, specifically focusing on Innovation & Creative Industry (I2) and International Alliance & Network (I3).
•Chadatip Chutrakul stated that Siam Piwat provides expertise in developing global landmarks to support the project through business space and knowledge.
•The Federation of Thai Industries will serve as the mechanism to connect industrial networks and provide knowledge on Creative Economy and sustainability.
•Siam Piwat will provide platforms for displaying and selling products through shopping centers, retail platforms, and concept stores.
•Both organizations will collaborate on the THAI CO-LAB (Creative Economy Partnership for Global Trade) project.
•The integration of knowledge and networks aims to create a business ecosystem that raises Thai product standards to international levels.

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Key Entities

Organization

Federation of Thai Industries(สภาอุตสาหกรรมแห่งประเทศไทย)ℹ️

An organization that acts as a mechanism to connect industrial networks and entrepreneurs while providing knowledge on modern industrial trends.

Siam Piwat Group(กลุ่มบริษัทสยามพิวรรธน์)

A company specializing in developing and managing global landmarks that provides retail platforms and business spaces for Thai products.

ONESIAM SuperApp

A system through which Siam Piwat provides benefits to members of the Federation of Thai Industries.

Person

Pimjai Lee-issaranukul(พิมพ์ใจ ลี้อิสสระนุกูล)

The President of the Federation of Thai Industries.

Chadatip Chutrakul(ชฎาทิพ จูตระกูล)

The Chief Executive Officer of Siam Piwat Group.