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Foremost Launches Omega Smart Super Gold for Immunity and Brain Power

Foremost Launches Omega Smart Super Gold for Immunity and Brain Power

MGR Online•General•3d ago

Reader Briefing

Foremost introduces 'Omega Smart Super Gold' UHT milk, leveraging advanced technology to enhance brain development and immunity in school-aged children.

  • •Foremost has launched a new UHT milk product called 'Foremost Omega Smart Super Gold' for school-aged children.
  • •The product uses global technology and over 24 key nutrients to support brain development and immunity.
  • •A key innovation is the use of Micro-Encapsulation technology for DHA, improving absorption efficiency.
  • •The milk also contains 2'-FL and GOS to support the immune system and digestive health.

Overview

  • •Foremost announced the launch of 'Foremost Omega Smart Super Gold' to enhance immunity and brain power in school-aged children.
  • •Foremost aims to build a future foundation for Thai children through good nutrition by integrating Dutch world-class standards with an understanding of Thai children.
  • •Over 50-60% of Thai children receive lower than recommended levels of DHA, prompting Foremost to address this nutritional gap.
  • •Foremost is using Micro-Encapsulation technology to improve DHA absorption and delivery, making it up to 8 times faster.
  • •The product is designed to significantly boost the brain's cognitive functions and establish a strong immune system foundation in children.
  • •The new milk formula includes 2'-FL and GOS to act as a 'germ trap' in the intestines and balance beneficial gut bacteria, resulting in stronger immunity.
  • •Celebrity parents Phut-Phuthichai and Jui-Warattaya Nilkuha endorse the product as a reliable nutritional solution for children's development.
  • •'Foremost Omega Smart Super Gold' is now available nationwide in 1+ and 4+ formulas.

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Key Quotes

Viphas Pavarojkijkul
"In a rapidly changing world, Foremost is committed to building a future foundation for Thai children through good nutrition. We are not just milk producers, but 'partners' who bring world-class standards from the Netherlands and combine them with a deep understanding of Thai children to prepare them for learning and keeping pace with the new era."
ในโลกที่เปลี่ยนแปลงอย่างรวดเร็ว โฟร์โมสต์มุ่งมั่นสร้างรากฐานแห่งอนาคตให้เด็กไทยผ่านโภชนาการที่ดี โดยเราไม่ได้เป็นเพียงผู้ผลิตนม แต่เป็น ‘คู่คิด’ ที่นำมาตรฐานระดับโลกจากเนเธอร์แลนด์มาผสานความเข้าใจในเด็กไทยอย่างลึกซึ้ง เพื่อสร้างความพร้อมในการเรียนรู้และก้าวทันโลก ยุคใหม่
Phut-Phuthichai and Jui-Warattaya Nilkuha
"The key to raising children is to make them happy and ready to learn. The right nutrition is what parents can be most confident in, with the help of Foremost Omega Smart Super Gold."
หัวใจสำคัญของการเลี้ยงลูกคือการทำให้เขามีความสุขและมีร่างกายที่พร้อมสำหรับการเรียนรู้ ซึ่งโภชนาการที่ตรงจุดคือสิ่งที่พ่อแม่มั่นใจได้มากที่สุด โดยการมีตัวช่วยอย่างโฟร์โมสต์ โอเมก้า สมาร์ท ซูเปอร์ โกลด์

Key Entities

Organization

Foremost(โฟร์โมสต์)ℹ️
A leading milk product marketer in Thailand.
FrieslandCampina (Thailand) Public Company Limited(ฟรีสแลนด์คัมพิน่า (ประเทศไทย) จำกัด (มหาชน))ℹ️
The parent company of Foremost in Thailand.

Person

Viphas Pavarojkijkul(วิภาส ปวโรจน์กิจ)
Managing Director of FrieslandCampina (Thailand) Public Company Limited.
Phut-Phuthichai(พุฒ-พุฒิชัย)
A celebrity father and presenter of the 'Foremost Omega Smart Super Gold' campaign.
Jui-Warattaya Nilkuha(จุ๋ย-วรัทยา นิลคูหา)
A celebrity mother and presenter of the 'Foremost Omega Smart Super Gold' campaign.
Nong PJ(น้องพีเจ)
The child of celebrity presenters Phut-Phuthichai and Jui-Warattaya Nilkuha, featured in the product endorsement.

Policy

DHAℹ️
A key nutrient for brain development that is often deficient in Thai children, addressed by Foremost's new product.
2'-FL (2'-Fucosyllactose)(2’-FL (2’-Fucosyllactose))ℹ️
A natural dietary fiber found in breast milk, included in 'Foremost Omega Smart Super Gold' to support immunity.
GOSℹ️
Galactooligosaccharide, included in 'Foremost Omega Smart Super Gold' to balance gut bacteria and support immunity.