Foreign Tourists to Thailand Exceed 5 Million; Top 5 Nationalities Revealed

Thansettakij•Economy•12h ago

Reader Briefing

Thailand welcomes over 5 million foreign tourists, with a notable increase in Chinese visitors and a strategic shift towards high-value tourism for sustainable growth.

•Thailand has surpassed 5 million foreign tourist arrivals.
•Chinese tourist numbers have significantly rebounded, nearly tripling daily arrivals since last year.
•The government is shifting its strategy to focus on high-value tourism and enhancing the travel experience.
•The Ministry of Tourism and Sports plans year-round promotional activities to ensure continuous tourism flow.

Overview

•Foreign tourist arrivals in Thailand have exceeded 5 million.
•Daily arrivals of Chinese tourists have increased significantly from 10,000 to nearly 30,000.
•The increase in Chinese tourists is attributed to government measures promoting tourism, marketing, and enhanced safety standards, counteracting earlier concerns about China's domestic tourism policy and safety perceptions.
•The government is adjusting its tourism strategy to prioritize quality over quantity for sustainable growth and wider income distribution.
•The government has implemented measures to facilitate travel, including visa exemptions.
•The Ministry of Tourism and Sports and the Tourism Authority of Thailand are planning year-round promotional activities to maintain tourism momentum.
•Efforts are underway to develop tourism attractions, products, and services to meet international standards.
•The tourism industry is expected to achieve success this year, focusing on high-value tourism and seamless travel experiences to compete globally.

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Key Entities

Place

Bangkok(กรุงเทพมหานคร)ℹ️

Primary destination city for foreign tourists in Thailand.

Organization

Government(รัฐบาล)

The Thai governmental body responsible for tourism policy and promotional activities.

Ministry of Tourism and Sports(กระทรวงการท่องเที่ยวและกีฬา)

The Thai ministry overseeing the tourism and sports industries, responsible for strategic planning and promotion.

Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)

The agency responsible for marketing Thailand as a tourist destination and developing tourism.

Policy

Ease of Traveling(Ease of traveling)

A government initiative aimed at simplifying and improving the travel experience for tourists arriving in Thailand.

High-Value Tourism(high-value tourism)

A strategic focus for Thailand's tourism sector, emphasizing quality of experience and tourist spending over sheer volume.

Law

TM.6 Card(บัตรตม.6)

A documentation requirement for foreigners upon entering or leaving Thailand, the exemption of which is a measure to facilitate travel.