Follow Lisa's Footsteps: Tourism Thailand Launches Grand Campaign

Matichon•Economy•267d ago

Reader Briefing

Tourism Authority of Thailand launches a grand campaign featuring Lisa (BLACKPINK) to boost high-quality tourism and showcase the country's unique charm.

•The Tourism Authority of Thailand (TAT) has launched a major campaign featuring Lisa (BLACKPINK) as its Amazing Thailand Ambassador.
•The campaign, themed 'Feel All the Feelings', aims to elevate Thailand's image as a premium tourist destination.
•The initiative includes an advertisement film and promotional posters showcasing various real tourist destinations across Thailand.

Overview

•On January 30, Thapanee Kiatphaiboon, Governor of the Tourism Authority of Thailand (TAT), announced the grand launch of Lisa (BLACKPINK) as the Amazing Thailand Ambassador.
•The TAT launched the 'Feel All the Feelings' campaign, featuring Lisa, to enhance Thailand's image as a high-quality tourism destination.
•An advertisement film was produced, shot at diverse Thai tourist locations including Thung Na San Pan, Nan; and Teelor Su Waterfall, Tak.
•Promotional posters featuring Lisa have been released, with initial images of Wat Chedi Luang, Chiang Mai, and Red Lotus Sea, Udon Thani, generating significant online buzz.
•The campaign aims to create a 'Lisa Effect' to drive actual tourist travel to the showcased destinations.
•The TAT is reinforcing confidence in Thai tourism through the 'Trusted Thailand' project, ensuring tourists can travel with confidence.
•TAT will continue to release inspiration for following Lisa's travel trail with additional images of various tourist attractions in the planned timeline.
•The initiative aims to connect people's hearts with Thailand by conveying the feelings and unique charm of Thai tourism through Lisa's perspective.

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Key Quotes

Thapanee Kiatphaiboon

"TAT continues to reinforce confidence in Thai tourism under the Trusted Thailand project, pushing Thailand to be a quality destination that tourists can trust and travel with confidence."

ททท. เดินหน้าตอกย้ำความเชื่อมั่นในการท่องเที่ยวไทยอย่างต่อเนื่อง ภายใต้โครงการทรัสเต็ด ไทยแลนด์ ผลักดันประเทศไทยให้เป็นจุดหมายปลายทางคุณภาพที่นักท่องเที่ยวสามารถไว้วางใจ และเดินทางท่องเที่ยวได้อย่างมั่นใจ

Thapanee Kiatphaiboon

"Especially through communication with Lisa as an ambassador, it is believed she can deeply connect people’s hearts with Thailand through experiencing all the feelings of traveling in Thailand."

โดยเฉพาะการสื่อสารผ่านลิซ่า ในฐานะแอมบาสเดอร์ เชื่อว่าจะสามารถเชื่อมโยงหัวใจผู้คนเข้ากับประเทศไทยได้อย่างลึกซึ้ง ผ่านการสัมผัสทุกความรู้สึกที่จะได้รับจากการท่องเที่ยวไทย

Key Entities

Person

Lisa - Lalisa Manobal(ลิซ่า – ลลิษา มโนบาล)ℹ️

Global superstar and appointed Amazing Thailand Ambassador by the Tourism Authority of Thailand.

Ms. Thapanee Kiatphaiboon(น.ส.ฐาปนีย์ เกียรติไพบูลย์)

Governor of the Tourism Authority of Thailand who announced the new tourism campaign.

Organization

Tourism Authority of Thailand (TAT)(การท่องเที่ยวแห่งประเทศไทย (ททท.))ℹ️

The organization responsible for promoting and developing tourism in Thailand.

Place

Thung Na San Pan(ทุ่งนาสะปัน)

A tourist destination in Nan province featured in the TAT's advertisement film.

Teelor Su Waterfall(น้ำตกทีลอซู)

A tourist destination in Tak province featured in the TAT's advertisement film.

Wat Chedi Luang(วัดเจดีย์หลวง)ℹ️

A temple in Chiang Mai, featured in the TAT's advertisement film and as one of the first released promotional posters.

Koh Talu(เกาะทะลุ)

An island destination in Rayong province featured in the TAT's advertisement film.

Samet Nangshee(เสม็ดนางชี)

A scenic viewpoint in Phang Nga province featured in the TAT's advertisement film.

Floating Pagoda(เจดีย์ลอยฟ้า)

A notable landmark in Lampang province featured in the TAT's advertisement film.

Wat Phumin(วัดภูมินทร์)ℹ️

A temple in Nan province featured in the TAT's advertisement film.

Wat Phra That Pha Son Kaeo(วัดพระธาตุผาซ่อนแก้ว)ℹ️

A temple in Phetchabun province featured in the TAT's advertisement film.

Red Lotus Sea(ทะเลสาบบัวแดง)ℹ️

A natural attraction in Udon Thani, featured in the TAT's advertisement film and as one of the first released promotional posters.

Phu Chi Fa(ภูชี้ฟ้า)

A scenic mountain viewpoint in Chiang Rai province featured in the TAT's advertisement film.

Phu Langka(ภูลังกา)

A mountain in Phayao province featured in the TAT's advertisement film.

Wat Arun Ratchawararam(วัดอรุณราชวราราม)ℹ️

A prominent temple in Bangkok, featured in the TAT's advertisement film and upcoming promotional posters.

Baan Rak Thai(บ้านรักไทย)

A tourist village in Mae Hong Son province, scheduled for upcoming promotional posters.

Sam Phan Bok(สามพันโบก)

A geological attraction in Ubon Ratchathani province, scheduled for upcoming promotional posters.

Huai Mae Khamin Waterfall(น้ำตกห้วยแม่ขมิ้น)

A waterfall in Kanchanaburi province, scheduled for upcoming promotional posters.

Khao Sok National Park(อุทยานแห่งชาติเขาสก)ℹ️

A national park in Surat Thani province, scheduled for upcoming promotional posters.

Wat Phra Buddhabat Sutthawat (Wat Chaloem Phra Kiat)(วัดพระพุทธบาทสุทธาวาส (วัดเฉลิมพระเกียรติ))

A temple in Lampang province, scheduled for upcoming promotional posters.

Law

Trusted Thailand Project(โครงการทรัสเต็ด ไทยแลนด์)

A project by TAT aimed at reinforcing confidence in Thailand as a quality tourist destination.