Fitness First reveals Thai trend for short and intense workouts

MGR Online•Economy•22h ago

Reader Briefing

Fitness First launches the HOUSE OF HIIT campaign to meet the growing demand for high-intensity, time-efficient workouts among Thais.

•Fitness First observed a trend of Thais preferring 'short but intense' workouts, particularly HIIT.
•The average number of HIIT class participants is 17,000 people per month, a 10% increase compared to 2025.
•Fitness First introduced the HOUSE OF HIIT campaign, offering over 2,500 HIIT classes per month across 32 branches.
•The company employs over 200 HIIT X Certified Coaches to oversee training.

•Urban lifestyles have led Thai people to prioritize workout efficiency and results over the total duration of exercise.
•Fitness First reported that HIIT class participation averages 17,000 people per month, increasing by 10% compared to 2025.
•Fitness First launched the HOUSE OF HIIT campaign, featuring a variety of high-intensity training programs.
•The HIIT X Series includes three specific formats: HIIT X Strength, HIIT X Power, and HIIT X Hybrid.
•Fitness First provides over 2,500 HIIT classes per month across its 32 branches.
•Fitness First has more than 200 HIIT X Certified Coaches to provide professional guidance and ensure correct technique.
•The HOUSE OF HIIT campaign integrates other challenging formats including X FORCE, HYROX, and REDLINE.
•Pakwan Supanichratana stated that the goal is to provide fitness options that allow individuals to choose challenges suitable for their own goals.

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Pakwan Supanichratana

"The challenge of exercising in this era is not just about being healthy, but about making the most of the time used."

โจทย์ของการออกกำลังกายยุคนี้ไม่ใช่แค่สุขภาพดี แต่คือการใช้เวลาให้คุ้มค่าที่สุด

Pakwan Supanichratana

"HOUSE OF HIIT was not created to say everyone must exercise the hardest, but to create options for those who enjoy HIIT-style exercise."

HOUSE OF HIIT ไม่ได้เกิดขึ้นเพื่อบอกว่าทุกคนต้องออกกำลังกายให้หนักที่สุด แต่ต้องการสร้างทางเลือกให้คนที่ชื่นชอบการออกกำลังกายรูปแบบ HIIT

Fitness First(ฟิตเนส เฟิรส์ท)ℹ️

A fitness center provider that launched the HOUSE OF HIIT campaign and operates 32 branches.

Evolution Wellness (Thailand)(บริษัท อีโวลูชั่น เวลล์เนสส์ (ประเทศไทย))

The company where Pakwan Supanichratana serves as National Health and Fitness Manager.

Pakwan Supanichratana(คุณพาขวัญ สุพานิชรัตนา)

The National Health and Fitness Manager of Evolution Wellness (Thailand).