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FINAL PIT x UPR x Central/Thonburi Phanich: Motorsport Lifestyle Events

FINAL PIT x UPR x Central/Thonburi Phanich: Motorsport Lifestyle Events

MGR Online•Economy•51d ago

Reader Briefing

FINAL PIT, in collaboration with UPR Vision Entertainment, Central Department Store, and Thonburi Phanich, is actively promoting the motorsport culture and lifestyle in Thailand through a series of engaging events.

  • •FINAL PIT, UPR Vision Entertainment, Central Department Store, and Thonburi Phanich are co-organizing motorsport events.
  • •The events aim to foster a community for motorsport enthusiasts in Thailand, merging the worlds of motorsport, luxury lifestyle, and community experience.
  • •Key attractions include F1 collector exhibitions, simulator experiences, live talks, and exclusive merchandise showcases.
  • •A significant upcoming event is scheduled for March 27-29, 2026, coinciding with the Formula 1 Japanese Grand Prix at Central Chidlom.

Overview

  • •Amidst the rapid global growth of Formula 1, FINAL PIT is driving motorsport culture in Thailand with the "FINAL PIT ON STAGE AT CENTRAL CHIDLOM PRESENTED BY THONBURI PHANICH" event.
  • •FINAL PIT, UPR Vision Entertainment, Central Department Store, and Thonburi Phanich have joined forces to create a space for the speed-loving community in Thailand.
  • •Thonburi Phanich, as the first Mercedes-Benz dealer in Thailand, plays a key role in driving the Motorsport Lifestyle in the country.
  • •The event features a "Legends of the Grid" Rare F1 Collector’s Exhibition, showcasing rare Formula 1 collectibles.
  • •The FINAL PIT Motorsport Collector Exhibition will continue to be open until March 29, 2026, at the Event Hall, 2nd Floor, Central Chidlom.
  • •A second event organized by FINAL PIT is planned for the year 2026 during the Formula 1 Japanese Grand Prix from March 27-29, 2026, at the Event Hall, Central Chidlom.
  • •The "The 1 Shopping Challenge" invites The 1 members to participate for a chance to win tickets to watch the live Japanese Grand Prix race on March 29, 2026.
  • •Thonburi Phanich has set up an F1 Collection Pop-up Store within the event, offering exclusive Mercedes-Benz F1 Collection lifestyle merchandise.

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Key Entities

Organization

FINAL PIT
An organization involved in promoting motorsport culture and lifestyle events in Thailand.
UPR Vision Entertainment
An entertainment company leading the "FINAL PIT ON STAGE" events, aiming to connect sport, luxury, and community.
Central Department Store(ห้างเซ็นทรัล)ℹ️
A leading Thai department store chain and a key partner for motorsport lifestyle events.
Thonburi Phanich(ธนบุรีพานิช)
The first Mercedes-Benz importer and dealer in Thailand, actively contributing to the country's motorsport lifestyle and premium automotive industry.
Central Retail(เซ็นทรัล รีเทล)ℹ️
The parent retail group of Central Department Store, a partner in organizing motorsport events.
Mercedes-Benzℹ️
A premium automotive brand whose merchandise and collections are featured and promoted at the motorsport events.
TEMPERED
A food and beverage provider featured at the "FINAL PIT ON STAGE" event.
The Party Setter
An entity that collaborated in creating the atmosphere for the event.
Living Style Studio
An entity that collaborated in creating the atmosphere for the event.
Red Bull Racingℹ️
A Formula 1 team whose rear wing is part of the collector's exhibition.
McLarenℹ️
A Formula 1 team whose MCL60 steering wheel is part of the collector's exhibition.
Adidasℹ️
A sportswear brand offering exclusive motorsport-themed collections in collaboration with Formula 1 teams.
Pumaℹ️
A sportswear brand offering exclusive motorsport-themed collections in collaboration with F1 teams.
Central App
The mobile application of Central Department Store, used for challenges and promotions related to motorsport events.
The 1 App
A loyalty application for Central Group, used to engage customers with challenges and rewards related to the motorsport events.

Person

Antoine Pinto(อองตวน ปินโต)
Former world-class Muay Thai fighter and host of FINAL PIT, leading UPR Vision Entertainment's efforts in promoting motorsport.
Max Verstappenℹ️
A world-class Formula 1 driver whose racing helmet is part of the collector's exhibition.
Lewis Hamiltonℹ️
A world-class Formula 1 driver whose racing helmet is part of the collector's exhibition.
Charles Leclercℹ️
A world-class Formula 1 driver whose racing helmet is part of the collector's exhibition.
Lando Norrisℹ️
A world-class Formula 1 driver whose racing helmet is part of the collector's exhibition.
Carlos Sainzℹ️
A world-class Formula 1 driver whose racing helmet is part of the collector's exhibition.
Daniel Ricciardoℹ️
A Formula 1 driver whose racing suit is part of the collector's exhibition.
Sebastian Vettelℹ️
A Formula 1 driver whose racing suit is part of the collector's exhibition.

Place

Central Chidlom(ห้างเซ็นทรัลชิดลม)
A leading department store in Bangkok and the venue for the "FINAL PIT ON STAGE" motorsport events.
F1 Collection Pop-up Store
A temporary retail space at the event featuring Mercedes-Benz F1 Collection merchandise.