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ESTHER Opens Living Studio to Target 50% Growth

ESTHER Opens Living Studio to Target 50% Growth

MGR Online•Economy•32m ago

Reader Briefing

ESTHER, a brand under Karat Enterprise (Thailand) Co., Ltd., has launched its first Living Studio in Sukhumvit 26 to serve as a Brand Experience Hub.

  • •ESTHER invested over 20 million baht to open a 240-square-meter Living Studio at A Square, Sukhumvit 26, Bangkok.
  • •The brand aims for 50% growth by the year 2027 and targets revenue to reach 20% of the company's total sales in the long term.
  • •The Living Studio serves as a hub for premium living solutions, including innovation, design, and integrated services.

Overview

  • •ESTHER invested over 20 million baht to open the first ESTHER Living Studio on a 240-square-meter area in the A Square project, Sukhumvit 26, Bangkok.
  • •ESTHER targets revenue growth of 50% in the year 2027 and aims for its revenue share to reach 20% of the total sales of Karat Enterprise (Thailand) Co., Ltd. in the long term.
  • •Karat Enterprise (Thailand) Co., Ltd. utilizes over 39 years of experience from the Karat Faucet brand to transition into a complete living solutions provider.
  • •ESTHER Living Studio is divided into two floors, with the first floor displaying innovations like Intelligent Toilets and Digital Door Locks, and the mezzanine providing a Design Lab and Co-working Space.
  • •ESTHER Living Studio features exclusive innovations including the GRAVITY automatic flushing toilet that requires no electricity, batteries, or cells, and a Hydropower male urinal.
  • •Kotchaporn Nithayanont stated that ESTHER's strategy focuses on three strengths: Thoughtful Innovation, Integrated Solutions, and Trusted Thai Expertise.
  • •ESTHER provides a Total Care one-stop service with a 24-hour daily call center to maintain long-term customer relationships.
  • •ESTHER plans a three-phase growth strategy, intending to expand the Living Studio model to major regional cities after establishing brand trust and expanding product lines.

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Key Entities

Organization

ESTHER
A premium living solutions brand under Karat Enterprise (Thailand) Co., Ltd.
Karat Enterprise (Thailand) Co., Ltd.(กะรัต เอ็นเตอร์ไพรส์ (ประเทศไทย) จำกัด)
The parent company of ESTHER and Karat Faucet with over 39 years of experience.
Karat Faucet
A brand under Karat Enterprise (Thailand) Co., Ltd. with over 39 years of experience.

Place

ESTHER Living Studio
A 240-square-meter Brand Experience Hub located in the A Square project, Sukhumvit 26, Bangkok.
A Square
The project location in Sukhumvit 26 where ESTHER Living Studio is situated.
Sukhumvit 26(สุขุมวิท 26)
The area in Bangkok where ESTHER Living Studio is located.
Bangkok(กรุงเทพฯ)ℹ️
The city where ESTHER Living Studio is located.

Person

Prinkphrai Nithayanont(พริ้งพราย นิธยานนท์)
Deputy Chief Executive Officer of Karat Enterprise (Thailand) Co., Ltd.
Kotchaporn Nithayanont(กชพร นิธยานนท์)
Business Development and Marketing Manager of Karat Enterprise (Thailand) Co., Ltd.