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EPG Uses 'Attack-Defend-Retreat' Strategy to Maintain Sales of 13 Billion Baht

EPG Uses 'Attack-Defend-Retreat' Strategy to Maintain Sales of 13 Billion Baht

MGR Online•Economy•20d ago

Reader Briefing

Eastern Polymer Group (EPG) aims to maintain 13.8 billion baht in sales for fiscal year 69/70 by implementing a flexible 'attack-defend-retreat' strategy and focusing on resilience and profitability across its three core business segments.

  • •Eastern Polymer Group (EPG) targets maintaining 13.8 billion baht in sales for fiscal year 69/70.
  • •The company will employ a 'Resilience' strategy, utilizing 'attack-defend-retreat' tactics to adapt to market conditions.
  • •EPG's focus will be on profitability and cost management across its insulation, automotive parts, and plastic packaging businesses.
  • •A capital expenditure of 400 million baht is planned for machinery and production line improvements.
  • •EPG proposes an annual dividend of 0.13 baht per share.

Overview

  • •Eastern Polymer Group (EPG) aims to maintain sales of 13,800 million baht for the fiscal year 69/70.
  • •The global economic outlook for fiscal year 69/70 (April 2026 – March 2027) remains uncertain due to geopolitical factors and supply chain shifts.
  • •EPG will implement a 'Resilience' strategy, employing 'attack, defend, or retreat' tactics as appropriate for each business and market condition.
  • •EPG plans a capital expenditure of 400 million baht in fiscal year 69/70 for machinery and production line upgrades.
  • •EPG's Board of Directors will propose an annual dividend of 0.13 baht per share to the Annual General Meeting on July 23, 2026.
  • •The record date for dividend entitlement is set for August 4, 2026, with dividend payments scheduled by August 20, 2026.
  • •The insulation/cooling segment targets a 2.5% sales increase, the automotive parts segment targets a 1% sales increase, and the plastic packaging segment targets a 5% sales increase.
  • •These strategies are in place to maintain competitiveness, achieve stable performance, and ensure sustainable long-term growth.

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Key Quotes

Dr. Chaleo Vitudornakorn
"Long-term success is not measured by growth alone, but by the ability to balance opportunities and risks, including the ability to choose appropriate attack, defend, or retreat strategies. Under disciplined management and strong governance, EPG applies the concept of Resilience across all dimensions of the organization to ensure all business groups maintain competitiveness, achieve stable performance, and grow sustainably in the long term."
ความสำเร็จในระยะยาวไม่ได้วัดจากการเติบโตเพียงอย่างเดียว แต่เกิดจากความสามารถในการบริหารโอกาสและความเสี่ยงอย่างสมดุล รวมถึงความสามารถในการเลือกใช้กลยุทธ์รุก รับ หรือถอย ได้อย่างเหมาะสม ภายใต้การบริหารจัดการอย่างมีวินัยและธรรมาภิบาลที่เข้มแข็ง บริษัทจึงนำแนวคิด Resilience ปรับใช้ในทุกมิติขององค์กร เพื่อให้ทุกกลุ่มธุรกิจสามารถรักษาความสามารถในการแข่งขัน สร้างผลการดำเนินงานที่มั่นคง และเติบโตอย่างยั่งยืนในระยะยาว
Dr. Chaleo Vitudornakorn
"The company chooses to use the 'attack, defend, or retreat' strategy appropriately for each business situation and market condition."
บริษัทเลือกใช้ “กลยุทธ์ รุก รับ หรือ ถอย” ให้เหมาะสมกับสถานการณ์ของแต่ละธุรกิจและสภาวะของตลาด

Key Entities

Organization

Eastern Polymer Group(อีสเทิร์นโพลีเมอร์ กรุ๊ป)ℹ️
A Thai company operating in the polymer and related products sector, focusing on insulation, automotive parts, and packaging.
EPGℹ️
Abbreviation for Eastern Polymer Group, the subject of the news.
Aeroflex
A brand under Eastern Polymer Group specializing in insulation for HVAC and Air Ducting systems.
Aeroklas
A brand under Eastern Polymer Group producing automotive parts and accessories.
EPP
A brand under Eastern Polymer Group focused on plastic packaging.
Aeroklas Asia Pacific Group Pty.,Ltd. (AAPG)(Aeroklas Asia Pacific Group Pty.,Ltd.(AAPG))
A subsidiary or division of Aeroklas operating in Australia, undergoing a turnaround plan.
4Way Suspension Product Pty., Ltd
A business unit within EPG's Australian operations identified as having high growth potential.

Person

Dr. Chaleo Vitudornakorn(ดร.เฉลียว วิทูรปกรณ์)
Deputy Chief Executive Officer of Eastern Polymer Group (EPG).