EM District CNY 2026 Grand Celebration

MGR Online•Economy•259d ago

Reader Briefing

EM District launches a massive Chinese New Year 2026 celebration from January 30 to February 28, 2026, aiming to attract global tourists and boost the domestic economy.

•EM District is hosting "EM DISTRICT: THE GRAND CELEBRATION OF PROSPERITY CHINESE NEW YEAR 2026" from January 30 to February 28, 2026.
•The event includes world-class performances, a food festival, auspicious menus, and a grand promotion with luxury prizes.
•The celebration aims to position EM District as a global Chinese New Year landmark and a World Class Entertainment Hub for Thailand.
•The event is organized in collaboration with the Tourism Authority of Thailand (TAT) and other business partners.

Overview

•The 'EM DISTRICT: THE GRAND CELEBRATION OF PROSPERITY CHINESE NEW YEAR 2026' event will run from January 30, 2026 to February 28, 2026.
•EM District is investing over 300 million THB to organize the grand Chinese New Year celebration.
•Orathai Phaksawan stated that Chinese New Year is a significant business and economic opportunity for Thailand.
•EM District will host 'THE RISING DRAGON REALM,' featuring a 40-meter-long dragon sculpture and lantern decorations inspired by Chinese festivals.
•World Class Performances will take place from February 12 to February 17, 2026, at Quartier Park, EmQuartier.
•'EM CHINESE BOULEVARD' will feature over 30 renowned Chinese restaurants from across the country from February 12 to February 17, 2026.
•'EM DINING AUSPICIOUS MENUS' will be offered by leading restaurants within EM District from February 10 to February 28, 2026.
•The promotion includes rewards such as cash coupons up to 35,400 THB, a LocknLock tumbler, a 1kg gold bar, and a Lexus NX car for top spenders.

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Key Quotes

Orathai Phaksawan

"Chinese New Year is not only an important time for Thai-Chinese to celebrate the Chinese New Year, but it is also a significant business and economic opportunity."

เทศกาลตรุษจีนไม่เพียงเป็นช่วงเวลาสำคัญของพี่น้องชาวไทยเชื้อสายจีนในการฉลองการเปลี่ยนศักราชใหม่ของชาวจีน แต่ยังถือเป็นโอกาสสำคัญทางธุรกิจและเศรษฐกิจ

Orathai Phaksawan

"EM District, as a leader in premium lifestyle, intends to create this year's Chinese New Year celebration in an integrated, multifaceted format using Experiential Marketing strategies."

เอ็ม ดิสทริค ในฐานะผู้นำไลฟ์สไตล์เหนือระดับ จึงตั้งใจเนรมิตการเฉลิมฉลองตรุษจีนในปีนี้ในรูปแบบบูรณาการ ครบทุกมิติ ด้วยกลยุทธ์ Experiential Marketing

Key Entities

Place

EM District(เอ็ม ดิสทริค)ℹ️

A world-class shopping and lifestyle destination in Bangkok, comprising Emporium, EmQuartier, and EmSphere, hosting grand festive celebrations.

Organization

Tourism Authority of Thailand (TAT)(การท่องเที่ยวแห่งประเทศไทย (ททท.))ℹ️

The government agency responsible for promoting tourism in Thailand, partnering with EM District for the Chinese New Year 2026 celebration.

Kasikorn Research Center(ศูนย์วิจัยกสิกรไทย)ℹ️

A research center that provided data on the economic impact of Chinese New Year in Bangkok in 2025.

Bangkok Bank M Visa Credit Card(บัตรเครดิต Bangkok Bank M Visa)

A credit card partner offering special promotions and benefits for shoppers during the EM District Chinese New Year 2026 event.

Department of Commerce of Yunnan Province(กรมพาณิชย์ มณฑลยูนนาน)

A collaborating entity that presented Yunnan culture, handicrafts, and food at EM Sphere from February 12 to February 18, 2026.

Person

Orathai Phaksawan(อรธิรา ภาคสุวรรณ์)

Senior Managing Director of EM District, who provided statements on the significance of the Chinese New Year celebration and its strategies.