Ekniti Attracts Canva Investment to Boost Thailand's Digital Economy

Thansettakij•Economy•6d ago

Reader Briefing

Deputy Prime Minister and Minister of Finance Ekniti Nitithanprapas is pursuing a partnership with Canva to establish a regional office and AI-Design research center in Thailand.

•The Thai government invited Canva to set up a regional office and AI-Design research center in Thailand.
•The cooperation aims to help 40,000 Thai SMEs improve product branding and marketing materials.
•Thailand targets increasing Canva Creators from 190 to 1,000 by 2028.
•Canva Education users in Thailand are targeted to increase from 3.3 million to 6.6 million by 2028.

Overview

•Ekniti Nitithanprapas revealed potential cooperation with Canva following the Prime Minister's mission to Australia.
•Thailand is the world's 6th largest market for Canva users, with over 7 million monthly users and over 30 million cumulative accounts.
•The Thai government invited Canva to establish a regional office and an AI-Design research center in Thailand.
•Collaboration with the Department of Business Development (DBD) and the Digital Economy Promotion Agency (DEPA) aims to assist 40,000 Thai SMEs in improving product images and packaging.
•Thailand aims to increase the number of Canva Creators to 1,000 by 2028.
•The Office of the Basic Education Commission (OBEC) and the Office of the Private Education Commission (OPEC) will collaborate to provide free Canva Education access to teachers and students.
•The target for Canva Education users is to reach 6.6 million by 2028.
•Ekniti Nitithanprapas stated that Thailand must expand economic partnerships, especially with technology-strong countries like Australia, due to global supply chain restructuring and geopolitical uncertainty.

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Key Quotes

Ekniti Nitithanprapas

"The goal is not just to attract global technology companies, but to enable Thai people and Thai businesses to grow with global technology."

เป้าหมายไม่ใช่เพียงการดึงบริษัทเทคโนโลยีระดับโลกเข้ามา แต่คือการทำให้ คนไทยและธุรกิจไทยเติบโตไปกับเทคโนโลยีโลก

Key Entities

Person

Ekniti Nitithanprapas(เอกนิติ นิติทัณฑ์ประภาศ)ℹ️

Deputy Prime Minister and Minister of Finance of Thailand.

Organization

Canvaℹ️

An Australian digital design technology company.

Department of Business Development(กรมพัฒนาธุรกิจการค้า)

An agency collaborating with Canva to help 40,000 Thai SMEs.

Digital Economy Promotion Agency(สำนักงานส่งเสริมเศรษฐกิจดิจิทัล)ℹ️

An agency collaborating with Canva to help 40,000 Thai SMEs.

Office of the Basic Education Commission(สำนักงานคณะกรรมการการศึกษาขั้นพื้นฐาน)ℹ️

An agency collaborating to provide free Canva Education to teachers and students.

Office of the Private Education Commission(สำนักงานคณะกรรมการส่งเสริมการศึกษาเอกชน)

An agency collaborating to provide free Canva Education to teachers and students.

Place

Australia(ออสเตรเลีย)ℹ️

A country with strengths in AgriTech, renewable energy, digital, and advanced manufacturing.

Thailand(ประเทศไทย)ℹ️

A country with capabilities in production and food processing seeking to grow its creative and digital economy.