Easy Money's 'EXIT' Campaign: Assets as Liquidity

MGR Online•Economy•4d ago

Reader Briefing

Easy Money introduces its 'EXIT' campaign, rebranding pawnshop loans as 'Asset-Backed Financing' to highlight assets as a source of liquidity.

•Easy Money has launched a new marketing campaign named 'EXIT' (meaning 'way out' or 'solution').
•The campaign aims to shift consumer perception of pawnshop-like services from traditional pawnshops to modern 'Asset-Backed Financing'.
•The core message promotes the idea that personal assets can serve as a readily accessible source of financial liquidity.
•The campaign utilizes Out of Home (OOH) advertising across Bangkok to reach urban consumers and SMEs.

•Easy Money launched the 'EXIT' marketing campaign through Out of Home (OOH) media across Bangkok.
•The campaign aims to reflect a significant transition in the collateralized loan business from traditional pawnshops to a new era of modern finance under the 'Asset-Backed Financing' concept.
•Suthi Panawor, CEO of Easy Money Group, stated that 'nearby assets can become a financial liquidity solution'.
•Easy Money aims to position Asset-Backed Financing as a key financial tool for urban dwellers and SMEs requiring high agility.
•The campaign targets consumers in an 'Asset-Rich but Credit-Poor' situation, including urban workers, small business owners, and the new generation, who need fast access to short-term working capital.
•The campaign emphasizes converting everyday assets like gold, jewelry, luxury watches, designer bags, smartphones, or electronic devices into circulating funds, with the option for later redemption.
•'EXIT' signifies not only a financial way out but also the transformation of the collateralized loan industry into a 'Financial Solution' that meets current lifestyles, promoting a new financial culture.
•The campaign underscores the belief that 'existing assets may be a financial solution closer than you think'.

Full article content is available on the original source.

Suthi Panawor

"Nearby assets can become a financial liquidity solution."

ทรัพย์สินใกล้ตัว สามารถกลายเป็นทางออกด้านสภาพคล่องทางการเงินได้

Suthi Panawor

"'EXIT' signifies not just a financial solution, but reflects the transition of the pawnshop loan industry to a new role as a Financial Solution."

EXIT ไม่ได้หมายถึงเพียงทางออกด้านการเงิน แต่ยังสะท้อนถึงการเปลี่ยนผ่านของอุตสาหกรรมสินเชื่อทรัพย์ค้ำประกันสู่บทบาทใหม่ในฐานะ Financial Solution

Easy Money(อีซี่มันนี่)

A financial company launching the 'EXIT' campaign to promote its Asset-Backed Financing model.

Suthi Panawor(สุธี พนาวร)

Chief Executive Officer (CEO) of Easy Money Group, who spoke about the 'EXIT' campaign and its strategic vision.

Bangkok(กรุงเทพมหานคร)ℹ️

The primary location for the 'EXIT' marketing campaign, utilizing Out of Home (OOH) media across the city.

Asset-Backed Financing

The modern financial model promoted by Easy Money, transforming the perception of traditional collateralized loans.