Dutch Mill health strategy and high-protein market expansion

MGR Online•Economy•1d ago

Reader Briefing

Dutch Mill is shifting its product portfolio toward high-value health products and high-protein options to combat rising operational costs.

•Dutch Mill operational costs increased by approximately 10% due to Middle East conflicts.
•Dutch Mill appointed Num Kanchai as the first corporate presenter in the company's history.
•The company aims to increase the proportion of products with the Healthier Choice logo to over 50% within 3-5 years.
•Dutch Mill targets Proten to reach second place in the high-protein market by the end of this year.

•Middle East conflicts caused Dutch Mill operational costs to rise by about 10%, specifically in energy, raw materials, and logistics.
•Dutch Mill is shifting its portfolio from mass milk to value-added products and expanding into the health market.
•Dutch Mill has allocated a marketing budget of at least 1,000 million baht for this year.
•Dutch Mill appointed Num Kanchai as a corporate presenter and as the presenter for the campaign regarding the Healthier Choice logo.
•Dutch Mill developed the Healthier Shelf in retail channels through partnerships with modern trade partners.
•Dutch Mill aims to increase products with the Healthier Choice logo from 15-20% to over 50% of its 500 SKU portfolio within 3-5 years using the 4P strategy: Protein, Plant-based, Probiotic, and Purity.
•Dutch Mill holds approximately 25% market share in the Total Dairy market, which had a value of about 67,000 million baht from 2023-2025.
•Dutch Mill is investing in distribution and technology, including over 2,000 vending machines and the launch of the Dutch Mill E-Store with cold-chain logistics.

Full article content is available on the original source.

Dutch Mill(ดัชมิลล์)ℹ️

A dairy company shifting its product portfolio toward health-oriented and high-protein products.

Num Kanchai(หนุ่ม กรรชัย)

The first corporate presenter in the history of Dutch Mill.

Num Kanchai Kamnerdploy(หนุ่ม–กรรชัย กำเนิดพลอย)

The corporate presenter for Dutch Mill and presenter for the Healthier Choice logo campaign.

Dr. Warat Chaisawangwong(ดร.วรรัตน์ ฉายสว่างวงศ์)

Product Innovation Development and Research Manager at Dutch Mill Group.

Mr. Jitraphon Triratworawut(นายจิตรภณ ไตรรัตน์วรวุฒิ)

Marketing Manager at Dutch Mill Group.

Middle East(ตะวันออกกลาง)ℹ️

The region where conflicts led to increased operational costs for Dutch Mill.