Dusit Thani Expands ASAI Hotels in Phuket, Hat Yai

Thansettakij•Economy•11d ago

Reader Briefing

Dusit Thani Group is expanding its ASAI Hotels brand with two new properties in Southern Thailand, targeting younger travelers with a focus on unique local experiences.

•Dusit Thani Group is launching two new ASAI Hotels, one in Hat Yai and another in Patong, Phuket.
•These new hotels aim to attract a new generation of travelers seeking authentic cultural and community experiences.
•The ASAI Hat Yai is expected to open in 2028 (2028), and ASAI Patong, Phuket in 2029 (2029).
•The brand's international expansion includes upcoming openings in Malaysia, the Philippines, and a second property in Malaysia by the end of 2028 (2029).

Overview

•On July 9, 2026 (2026), Dusit Thani Group signed management agreements for two new hotels.
•Dusit Thani Group is expanding its ASAI Hotels brand in Thailand with two new southern properties.
•ASAI Hat Yai is scheduled to open in 2028 (2028).
•ASAI Patong, Phuket is scheduled to open in 2029 (2029).
•The ASAI brand is developed to meet the needs of new generation travelers seeking authentic experiences.
•The expansion in Phuket and Hat Yai reflects confidence in the potential growth of the lifestyle hotel market in Thailand.
•The brand also plans international expansion with openings in Malaysia and the Philippines.
•Dusit Thani Group currently operates 9 hotel brands with 50 properties in 19 countries.

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Key Entities

Organization

Dusit Thani Group(กลุ่มดุสิตธานี)ℹ️

A hospitality company expanding its lifestyle hotel brand, ASAI Hotels.

ASAI Hotels(อาศัย)

Dusit Thani Group's lifestyle hotel brand focused on unique local experiences.

Central Pattana(เซ็นทรัลพัฒนา)

An organization mentioned in relation to stock holding issues concerning Dusit Thani.

Place

ASAI Hat Yai(อาศัย หาดใหญ่)

A new ASAI hotel being opened by Dusit Thani Group in Hat Yai, Thailand.

ASAI Patong, Phuket(อาศัย ป่าตอง ภูเก็ต)

A new ASAI hotel being opened by Dusit Thani Group in Patong, Phuket, Thailand.

Phuket(ภูเก็ต)ℹ️

A popular tourist destination in Thailand where a new ASAI hotel is being established.

Hat Yai(หาดใหญ่)ℹ️

A major economic and tourist hub in Southern Thailand where a new ASAI hotel is being established.