Dulyapon Srichan and the Success of PDM Brand

Thairath•Economy•41m ago

Reader Briefing

Dulyapon Srichan founded PDM Brand in 2014 and grew the business to reach a maximum revenue of 97 million Baht.

•Dulyapon Srichan is the founder and managing director of PDM Brand.
•Dulyapon Srichan received a scholarship from the Office of the Civil Service Commission (OCSC) to study at Aalto University in Finland.
•PDM Brand was established in 2014 as a joint venture between Dulyapon Srichan and Manrat Suansilpong.
•PDM Brand is planning to expand from online sales to its first physical store in the city center.

Overview

•Dulyapon Srichan studied Industrial Design at King Mongkut's Institute of Technology Ladkrabang.
•Dulyapon Srichan participated in Tokyu Design Week 2008 and won the Young Designer Award, leading to an exhibition at Ambiente Frankfurt in Germany.
•Dulyapon Srichan interned at Anderssen & Voll in Oslo, Norway and Stefan Diez in Munich, Germany.
•Dulyapon Srichan and Manrat Suansilpong founded PDM Brand in 2014.
•PDM Brand has sold over 100,000 modern-designed mats and reached a maximum revenue of 97 million Baht.
•PDM Brand currently employs approximately 30 people.
•PDM Brand aims to open its first physical storefront in a suitable city center location.
•PDM Brand intends to transition into an international brand.

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Key Quotes

Dulyapon Srichan

"I think I am a good communicator, knowing the timing of what should or should not be said, and often gaining trust."

ผมว่าผมเป็นคนสื่อสารได้ดี อาจรู้จังหวะ อะไรควรพูด ไม่ควรพูด มักได้รับความไว้วางใจ คนชอบเล่าเรื่องส่วนตัวให้ฟัง

Dulyapon Srichan

"Design must adhere to two principles: 1. Functionality and 2. Beauty. The difficult part is the sales work."

งานดีไซน์ต้องยึด 2 หลัก 1.ฟังก์ชันใช้งาน 2.ความสวย เกาะ 2 แกนนี้ไว้ สิ่งที่ยากคืองานขาย

Dulyapon Srichan

"I am an entrepreneur who loves design and does it to make a living."

ผมคือผู้ประกอบการที่รักงานออกแบบและทำมันเพื่อหาเลี้ยงชีพ

Key Entities

Person

Dulyapon Srichan(ดุลยพล ศรีจันทร์)

Founder and Managing Director of PDM Brand.

Manrat Suansilpong(แมนรัตน์ สวนศิลป์พงศ์)

Owner of Kenkoon and co-shareholder of PDM Brand.

Organization

PDM Brand(พีดีเอ็ม แบรนด์)

A product design company founded in 2014.

Office of the Civil Service Commission(ก.พ.)

The organization that provided a scholarship to Dulyapon Srichan for studies abroad.

Wat Ratchabophit School(โรงเรียนวัดราชบพิธ)

The secondary school where Dulyapon Srichan studied.

Faculty of Architecture, King Mongkut's Institute of Technology Ladkrabang(คณะสถาปัตย์ ลาดกระบัง)

The educational institution where Dulyapon Srichan studied and later worked as a lecturer.

Yothaka(โยธกา)ℹ️

A Thai craft furniture manufacturer where Dulyapon Srichan interned.

Kenkoon

A furniture design company where Dulyapon Srichan worked.

Aalto University(มหาวิทยาลัย Aalto)ℹ️

A university in Helsinki, Finland where Dulyapon Srichan studied.

Anderssen & Voll

A design studio in Oslo, Norway where Dulyapon Srichan interned.

Stefan Diezℹ️

A design studio in Munich, Germany where Dulyapon Srichan interned.

Place

Finland(ฟินแลนด์)ℹ️

The country where Dulyapon Srichan studied at Aalto University.

Norway(นอร์เวย์)ℹ️

The country where Anderssen & Voll is located.

Germany(เยอรมนี)ℹ️

The country where the Stefan Diez studio and Ambiente Frankfurt are located.