DTN leads Thai fish entrepreneurs to explore Shanghai market

MGR Online•Economy•20d ago

Reader Briefing

The Department of Trade Negotiations led 10 Thai SME fish product entrepreneurs to Shanghai to explore markets and conduct business matching.

•The Department of Trade Negotiations led 10 selected SMEs in the fish and fish products group to Shanghai.
•Activities included visiting premium supermarkets, business matching with over 18 Chinese companies, and attending the SIFSE 2026 exhibition.
•In 2025, the import value of Thai fish and fish products into China was over 75 million USD.
•ACFTA and RCEP agreements provide 0% tax benefits for Thai exports to China.

Overview

•The Department of Trade Negotiations led 10 selected SME entrepreneurs under the project Promoting Agricultural Products Growing Sustainably with FTA (Fish and Fish Products) to Shanghai.
•Thai entrepreneurs visited Ole' Supermarket and Metro Supermarket to study consumer behavior, packaging, pricing, and standards in the Chinese market.
•The Department of Trade Negotiations organized business matching between Thai entrepreneurs and over 18 Chinese partners, including distributors, restaurants, and trade platforms.
•Thai entrepreneurs attended World Seafood Shanghai (SIFSE) 2026 at the SNIEC International Exhibition Center to study international market trends and packaging innovations.
•Imports of Thai fish and fish products to China in 2025 were valued at over 75 million USD.
•ACFTA and RCEP provide 0% tax benefits to reduce export costs and increase competitiveness for Thai entrepreneurs.
•Thatchayanpon Apimontecha-but stated that expanding business cooperation in Shanghai would drive future exports of Thai goods to the wider Chinese market.
•The Department of Trade Negotiations aims to act as a mechanism to promote the use of FTAs to push Thai fish exports to their full potential.

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Key Quotes

Thatchayanpon Apimontecha-but

"Bringing entrepreneurs to Shanghai this time will be an important step for Thai entrepreneurs to learn consumer needs and use the information to further develop products and marketing strategies to meet the Chinese market."

การนำผู้ประกอบการเดินทางสู่นครเซี่ยงไฮ้ในครั้งนี้ จะเป็นก้าวสำคัญให้ผู้ประกอบการไทยได้เรียนรู้ความต้องการของผู้บริโภคและนำข้อมูลไปต่อยอดการพัฒนาสินค้า และกลยุทธ์ทางการตลาดให้ตอบโจทย์ตลาดจีน

Key Entities

Organization

Department of Trade Negotiations(กรมเจรจาการค้าระหว่างประเทศ)

The government agency that led Thai fish product entrepreneurs to explore the Chinese market.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The ministry overseeing the Department of Trade Negotiations.

Ole' Supermarket

A premium supermarket in Shanghai with high-purchasing-power consumers.

Metro Supermarket

A large warehouse store in Shanghai serving households and entrepreneurs.

Place

Shanghai(นครเซี่ยงไฮ้)ℹ️

The city in China where Thai entrepreneurs conducted market surveys and business matching.

SNIEC International Exhibition Center(ศูนย์แสดงสินค้านานาชาติ SNIEC)

The venue in Shanghai where the SIFSE 2026 exhibition was held.

Person

Thatchayanpon Apimontecha-but(ธัชชญาน์พล อภิมนต์เตชบุตร)

Deputy Director-General of the Department of Trade Negotiations, Ministry of Commerce.

Policy

ACFTA

A trade agreement providing 0% tax benefits for Thai exports to China.

RCEPℹ️

A trade agreement providing 0% tax benefits for Thai exports to China.