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DTED Promotes 'Thai Helps Thai' Project for Songkran Savings

DTED Promotes 'Thai Helps Thai' Project for Songkran Savings

MGR Online•Economy•11h ago

Reader Briefing

The Department of Trade Development is encouraging consumers to buy products under the 'Thai Helps Thai' initiative during the Songkran festival to help alleviate living costs.

  • •The Department of Trade Development is promoting the 'Thai Helps Thai' project to reduce consumer expenses during the Songkran holiday.
  • •The project features over 3,000 items from various manufacturers and retailers offering discounts from 25-58%.
  • •The initiative launched on April 1, 2026, and is supported by major retail chains and consumer goods producers.

Overview

  • •The 'Thai Helps Thai' project was launched on April 1, 2026.
  • •The Department of Trade Development is inviting the public to buy goods in the 'Thai Helps Thai' project to reduce living costs.
  • •Over 3,000 essential consumer goods items are being offered at special prices, with discounts ranging from 25-58%.
  • •The project aims to alleviate the financial burden on citizens during the Songkran festival, a period of high expenditure.
  • •Discounts of 25-58% are available on a wide range of products.
  • •Over 600 house brand items from Tops are included in the price reductions.
  • •The Department plans to expand opportunities for community and OTOP products to enter large retail channels and online platforms.
  • •The 'Thai Helps Thai' project allows consumers to reduce household expenses and support Thai entrepreneurs.

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Key Quotes

Phumphong Na-yannaphatkorn
"Consider the option of buying products in the 'Thai Helps Thai' project, which launched on April 1, 2026, with cooperation from retailers and manufacturers, offering essential consumer goods at special prices."
ขอให้มองทางเลือกในการซื้อสินค้าในโครงการ “ไทยช่วยไทย” ที่เปิดตัวตั้งแต่วันที่ 1 เม.ย.2026 ที่ผ่านมา โดยได้รับความร่วมมือจากห้าง ผู้ผลิต นำสินค้าอุปโภคบริโภคที่จำเป็นมาจำหน่ายในราคาพิเศษ
Phumphong Na-yannaphatkorn
"We invite the public to buy 'Thai Helps Thai' products from leading wholesalers and retailers nationwide, which are good quality, economical alternative products to reduce household expenses and participate in supporting Thai entrepreneurs."
ขอเชิญชวนประชาชนเลือกซื้อสินค้าไทยช่วยไทย จากห้างค้าส่ง-ค้าปลีกชั้นนำได้ทั่วประเทศ ซึ่งเป็นสินค้าทางเลือกคุณภาพดี ราคาประหยัด เพื่อลดค่าใช้จ่ายในครัวเรือน และมีส่วนร่วมในการช่วยผู้ประกอบการไทย

Key Entities

Organization

Department of Trade Development(กรมพัฒนาธุรกิจการค้า)
The organization promoting the 'Thai Helps Thai' project to reduce living costs.
Ministry of Commerce(กระทรวงพาณิชย์)
The ministry under which the Department of Trade Development operates.
Makro(แม็คโคร)
A major wholesale-retail chain participating in the 'Thai Helps Thai' project.
Lotus's(โลตัส)
A major retail chain participating in the 'Thai Helps Thai' project, offering discounts on house brands.
Big C(บิ๊กซี)
A major retail chain participating in the 'Thai Helps Thai' project.
The Mall(เดอะมอลล์)
A major retail chain participating in the 'Thai Helps Thai' project, offering discounts on house brands.
Tops
A major retail chain participating in the 'Thai Helps Thai' project, offering discounts on over 600 house brand items.
Watsons(วัตสัน)
A retail chain participating in the 'Thai Helps Thai' project, offering discounts on house brands.
Foodland(ฟู้ดแลนด์)
A supermarket chain participating in the 'Thai Helps Thai' project.
7-Eleven(7-11)ℹ️
A convenience store chain participating in the 'Thai Helps Thai' project.
CJ More(ซีเจ มอร์)
A retail chain participating in the 'Thai Helps Thai' project.
Saha Group(สหพัฒน์)
A consumer goods producer participating in the 'Thai Helps Thai' project.
Unilever(ยูนิลิเวอร์)ℹ️
A consumer goods producer participating in the 'Thai Helps Thai' project.
BJC
A consumer goods producer participating in the 'Thai Helps Thai' project.
Kao Corporation(Kao)ℹ️
A consumer goods producer participating in the 'Thai Helps Thai' project.
Wai Wai(ไวไว)
A food producer (instant noodles) participating in the 'Thai Helps Thai' project.
Khao Maboonkrong(ข้าวมาบุญครอง)
A rice producer participating in the 'Thai Helps Thai' project.
Khao Saen Dee(ข้าวแสนดี)
A rice producer participating in the 'Thai Helps Thai' project.
Khao Hong Thong(ข้าวหงษ์ทอง)
A rice producer participating in the 'Thai Helps Thai' project.
Khao Kai Jae(ข้าวไก่แจ้)
A rice producer participating in the 'Thai Helps Thai' project.

Policy

'Thai Helps Thai' Project(โครงการ “ไทยช่วยไทย”)
A project launched by the Department of Trade Development offering discounted consumer goods to reduce living costs.

Person

Phumphong Na-yannaphatkorn(นายพูนพงษ์ นัยนาภากรณ์)
Director-General of the Department of Trade Development, Ministry of Commerce, who announced the 'Thai Helps Thai' project.