DRT shifts strategy to renovation market amid slow Q3 home sales

MGR Online•Economy•12d ago

Reader Briefing

Diamond Building Products Public Company Limited is shifting its strategy toward the renovation and repair market to compensate for slowing demand in new home construction during Q3/69.

•Diamond Building Products Public Company Limited (DRT) is expanding into renovation and repair markets for residences, hotels, and resorts.
•New home purchasing power is slowing due to cautious project launches by developers and strict bank lending.
•DRT will showcase 'Diamond Renovation 360' and 'Diamond Well-Being' at the Baan Lae Suan Fair Living Festival 2026.
•DRT aims to maintain a gross profit margin of approximately 25% for Q3/2026.

Overview

•New home purchasing power in Q3/69 is slowing because real estate developers are cautious with new projects and financial institutions are strict with housing loans.
•Diamond Building Products Public Company Limited is adjusting its strategy to focus on the renovation and repair market for homes, hotels, and resorts.
•Diamond Building Products Public Company Limited views the renovation market as having growth potential due to consumer demand for modernization and repairs from natural disasters.
•The government's push for a national disaster insurance project is cited as a positive factor for future home repairs.
•Diamond Building Products Public Company Limited introduced 'Diamond Renovation 360', a comprehensive service covering exterior and interior building improvements.
•Diamond Building Products Public Company Limited aims to maintain a gross profit margin of approximately 25% for Q3/2026 despite rising energy and raw material costs.
•Diamond Building Products Public Company Limited will exhibit at the Baan Lae Suan Fair Living Festival 2026 from October 23 to November 1, 2026, at Challenger Hall 1-3, IMPACT Muang Thong Thani.
•Diamond Building Products Public Company Limited is transitioning from a manufacturer and distributor to a comprehensive home solution provider.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Entities

Organization

Diamond Building Products Public Company Limited(บริษัท ผลิตภัณฑ์ตราเพชร จำกัด (มหาชน))

A manufacturer and distributor of construction and decoration materials transitioning into a comprehensive home solution provider.

DRT

The abbreviated name of Diamond Building Products Public Company Limited.

Person

Sathit Sudbanthat(สาธิต สุดบรรทัด)

Chief Executive Officer of Diamond Building Products Public Company Limited.

Place

Challenger Hall 1-3, IMPACT Muang Thong Thani(อาคารชาเลนเจอร์ 1-3 อิมแพ็ค เมืองทองธานี)

The venue for the Baan Lae Suan Fair Living Festival 2026.

Policy

National Disaster Insurance Project(โครงการประกันภัยพิบัติแห่งชาติ)

A government initiative to assist citizens affected by natural disasters.